The Rule Engine lets you create custom rules to make bulk changes to your Google Ads account. It supports changing bids and status at the keyword, product group and ad group level based on performance metrics. It is possible to run the rules in Optmyzr in real time, preview them and also instantly apply them through Optmyzr.
You can save them as starred recipes, to access and apply instantly from the optimizations tab, as well as set them as a "global recipe", which will make it available across your accounts.
Rule Engine in Custom Workouts
The Account Workouts are a series of optimizations that help you achieve a goal. It combines the different tools Optmyzr has in a logical order to streamline your workflow process. There are some prebuilt workouts, and you can also create your own custom ones. The custom account workouts can be created using the Rule Engine's Global Recipes.
Shopping Attribute Bidder
This tool lets you aggregate and combine data across product groups based on attributes from the product feed, and is not limited by the structure you have in the shopping campaign.
- Choose from attributes available in the feed like color, size, gender, group id and more.
- Aggregate data across the campaign, irrespective of the structure.
- Change bids at scale based on aggregate data.
Even if you haven’t used an attribute as part of your product group structure, you can still see how it impacts ad performance. You can find more detailed information on how it works in our user guide.
Shopping Refresher Pro
The Shopping Refresher Pro tool makes it easier to keep your shopping campaigns in sync with your feed. It can run on all ad groups in the campaign together which makes it easier to manage when you have many ad groups. It allows you to:
- Refresh all ad groups in the shopping campaign together.
- Create new product groups and ad groups for items added to the feed based on the campaign structure.
You can find more detailed information on how it works in our user guide.
Create GRIP Structure
This tool lets you convert existing shopping campaigns into the GRIP (Group of Individual Products) structure without losing historical performance data. You can learn more about it in this article.
The Multi-Account reporting tool lets you include data from multiple Google Ads, Analytics, Facebook and Bing accounts in the same report. It also lets you aggregate data across accounts using the specialized multi-account reporting widgets. Read more about the Multi-Account report here.
Advanced Reporting Features
With every subscription you'll have access to advanced reporting features that will make your reporting tasks easier:
- Add Comments To Reports: Add unique one-time observations to a report before sharing with stakeholders. This is done once the template has been saved, and works as a text-only reference. Screenshot below.
- Calculated Metrics: Add custom parameters as columns in all the Table widgets in the reports.
The Calculated Metrics option allows you to add custom parameters as columns within the dashboard. You can customize the name of the calculated metric and fill in a formula using different parameters to get the statistics you want to display.
Another way of importing custom columns to your Pro Dashboard is through an external Google Sheet. In the Imported Metrics section, you can easily connect your own spreadsheet to fetch columns with stats and custom metrics.
Once you've linked your spreadsheet, the system will list all the available column names, and you'll then be able to choose which one(s) you'd like to pull into the dashboard.