The MCC dashboard has several features that will make it easier to analyze and manage your Google Ads and Bing accounts. We've listed some of the top features below.
Tags and Notes
Add tags and notes to your accounts to organize and analyze them. The search box at the top makes it possible to filter data by tags that have been assigned to accounts. Tags help group similar accounts together.
For example, if you're managing accounts for different verticals you can tag them as legal, auto, e-commerce etc, and then analyze the data for those accounts together.
The Notes field can be used to specify that needs to be known at the account level.
For example, target CPA is $50 or, don't increase bids above $5.
The MCC dashboard lets you monitor monthly budgets from the beginning to the end of the month. For some accounts, you may follow a different monthly cycle that doesn't start on the 1st. To specify custom monthly cycles you can use the cycle date field.
For example, if the month for an account starts and ends on the 15th, the cycle date will be 15.
The Cycle Date can take any value from 1 to 30. By default, it is set to 1.
To set up the Cycle Date, you can change the information on the account settings.
If you want to compare performance for an account against two different date ranges, you first need to star the account (click on the star next to the account name) to make it a favorite.
On the Starred Accounts tab, you will see a list of your favorites accounts. In there, you can select the date range in the 'Compare with' box.
The MCC Dashboard will show a default selection for date ranges, metric columns, accounts, network, and devices. You can filter out the selection at any given time, however, if you want to create your own default view to show when you access the MCC Dashboard, you can use the Create View option.
For the Custom View, you can set out any combination of devices, networks, accounts, metric columns, and date ranges.
Note: While the Create View option allows you to show only your favorite accounts, it doesn't have the same options as in Starred Accounts view, where you can compare the performance to a previous period.
Device and Network Filters
One of the most powerful features of the Pro Dashboard. You can choose to display the accounts data and performance per Devices and Networks by using the metrics filters on the left side of the dashboard.
- Network: This lets you filter data for all accounts by a network: Google Search, Search Partners, Display and YouTube.
- Devices: You can filter data for all accounts by device: Mobile, Desktops, and Tablets. This lets you evaluate performance per device for all accounts.
Pro tip: Check which accounts are getting traffic from mobile apps by selecting mobile and display.
Additional Metrics from Analytics
You can add goal and revenue data from Google Analytics. To see this data in the MCC dashboard, link your Analytics profile to Optmyzr and associate it with the right Google Ads account. You can do it on the Link Another Account page.
It is possible to view up to eight analytics goals, goal conversion rate and revenue alongside Google Ads data.
The Calculated Metrics option allows you to add custom parameters as columns within the dashboard. You can customize the name of the calculated metric and fill in a formula using different parameters to get the statistics you want to display.
How to add calculated metrics?
The metrics that you can currently use to create calculated metrics are:
- Impressions: impressions
- Clicks: clicks
- Cost: cost
- Conversions: conv1PerClick
- Conversion value: totalConvValue
- All Conversions: estConv
- All Conversion Value: estConvValue
Note: Calculated metrics are case-sensitive, so for example, "impressions" cannot be "Impressions".
- ROAS: totalConvValue/cost
- Avg. Order Value: totalConvValue/conv1PerClick
Another way of importing custom columns to your Pro Dashboard is through an external Google Sheet. In the Imported Metrics section, you can easily connect your own spreadsheet to fetch columns with stats and custom metrics.
Once you've linked your spreadsheet, you'll be prompted to select the Account ID column. The system will then list all the available column names, and you can choose which column(s) you'd like to pull into the dashboard.
Note: For the system to properly gather the data, the spreadsheet should have a header row and data rows, with an Account ID column.
Alerts View Preference
The alerts view preference, on the top right of the screen, allows you to filter out whether you want to see only the active alerts (highlighted in light red) or all the alerts created (highlighted in light green).