Monthly Budget in the All Accounts Dashboard
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

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Monthly Budget

There are three ways to enter or modify a monthly target budget.

Please note that at particular times of the day, there may be a discrepancy between the cost shown in the cost column and the cost considered in the Budget Pacing on the All Accounts Dashboard. The reason for this is that the value of cost and monthly budget is updated in real-time. As soon as the cost gets updated in Google Ads API, it will show that value in the All Accounts dashboard. However, the budget pacing is the cached data (meaning that it is saved once a day), and the same value will be shown until the cached data is updated.

Click the edit icon in the Dashboard table

You can enter any information you'd like this way. You can use this feature to add each account's Monthly Budget, Cycle Date, and other details, such as the account owner, tag(s), and note(s).

Hover over the budget you want to modify

Here you can see, add and modify the monthly target budget, get information on whether the account is underspending or overspending, and the percentage of the budget used. By pressing Spend Projection or Optimize Budget, you'll be taken to the Spend Projection tool for a more complete and thorough budget-spend analysis.

Please note that the hover functionality is not supported yet for Facebook Ads, Amazon Ads & Yahoo Japan Ads. So you can refer directly to the % of Monthly Budget Spent and budget pacing columns to know how your budget is being spent. It is on our product roadmap to support more alert capabilities on the All Accounts Dashboard for those platforms.  

Creating a Monthly Budget alert

You'll be able to monitor your accounts' monthly budgets by creating Monthly Budgets alerts at the single account level. All you have to do is go to alerts settings and create a new alert for single accounts. There, you'll be able to specify the account and select the alert level (account) and metric (monthly budget); this will allow you to enter your target monthly budget and the cycle date. These details will be updated in the dashboard as alerts are created.

Pacing Status

The Budget Pacing feature shows what percentage you have spent relative to what you should have spent as a share of the month (linear spending). 

How does the budget pacing work?

At the beginning of the month, the system considers the appropriate spend's pacing to be between 75% to 125%, and towards the end of the month, the system finds the appropriate spend's pacing to be between 99% to 101%. 

This means that if, at the end of the month, the account spends less than 99%, then the system shows the budget pacing as underspending. Similarly, if, at the end of the month, the account is pacing at a percentage greater than 101%, it will be shown as overspending

For the rest of the month, the algorithm performs a linear interpolation depending on the number of days passed and the spend already achieved

When an account is underspending, the budget will be highlighted with a line under the number.

When an account is overspending, the budget will be highlighted with a line above the number.

"Pacing Status available in X days"

Budget pacing for the first 3 days in the budget cycle will show "Will be available in x days."

Whenever we enter a new month, the pacing is not available for the first three days of the month. The spend in the first 3 days is too low to make an accurate prediction. Because of this, and if this is the case, you'll see "will be available in 3 days" next to "pacing status".

Note: This feature isn’t a complete indicator of how much you’ll spend by the end of the month but rather a percentage-of-month-based estimation. If you want to see how your budget is behaving so far and get an in-depth calculation of how your budget will behave by the end of the month, you can use the Optimize Budget tool.

Monthly Budget Alert available on Alert pages

As you set up a monthly budget via the All Accounts Dashboard, alerts get automatically added on the Alert settings page, where you can manage some more advanced options like notifying multiple users.

You can edit the Cycle Date or Monthly Budget target, and any update will get automatically reflected on the All Accounts Dashboard.

Please note that all monthly budget alerts will be reflected on the All Active Alerts page as soon as it is triggered here. It will reflect the same information available on the All Accounts Dashboard.

If you do not wish to be alerted over email every day, you can disable the notifications associated with the monthly budget by clicking on the delete icon on that page.

The information will remain on the All Accounts Dashboard, but Optmyzr will no longer send you notifications for the same.

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