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Rule Engine is Optmyzr’s custom rule builder and uses if-then logic to let you build custom strategies. Choose a trigger event, then select an action for Optmyzr to take when that condition is met.
You can read more about it here.
Shopping Campaign Refresher 2.0
Shopping Campaign Refresher periodically updates your Shopping product groups to make sure that your Shopping ads accurately reflect your product feed.
The process works the same way: click on the 'Automate' button, and you'll see the configuration settings for frequency and campaign selector, among other options.
You can read more about Shopping Campaign Refresher here.
The automation schedules have 3-hour time slots where you can set the automation to run. As this process depends on the factors like server availability, size of the feed, and the number of operations in the Google Ads queue, there can't be one specific time defined, and that's why we work on three-hour slots.
You don't have to worry about the automation as the system keeps checking regularly, and if something fails, we are notified.