Computed Metrics Supported
- Total Return on Advertising Spend (RoAS): Formula: 14 Day Attributed Sales/ Sales
- Total Advertising Cost of Sales (ACoS %): Formula: (Sales / 14 Day Attributed Sales) * 100
- Cost Per Click (CPC): Formula: Spend / Clicks
- Click Through Rate (CTR %): Formula: (Clicks / Impressions) * 100
Note: These metrics are not available for ASINs.
Supported Date Ranges
- Last 7 days (from yesterday to 8 days back)
- Last 14 days (from yesterday to 15 days back)
- Last 30 days (from yesterday to 31 days back)
- Last 60 days
- Custom
- Yesterday
- Day before Yesterday
- Last week
- Custom (The date range has to be between yesterday and 31 days back)
- Offset (The date range with the offset has to be between yesterday and 31 days back)