Computed Metrics Supported

  • Total Return on Advertising Spend (RoAS): Formula: 14 Day Attributed Sales/ Sales
  • Total Advertising Cost of Sales (ACoS %): Formula: (Sales / 14 Day Attributed Sales) * 100
  • Cost Per Click (CPC): Formula: Spend / Clicks
  • Click Through Rate (CTR %): Formula: (Clicks / Impressions) * 100

Note: These metrics are not available for ASINs.

Supported Date Ranges

  • Last 7 days (from yesterday to 8 days back)
  • Last 14 days (from yesterday to 15 days back)
  • Last 30 days (from yesterday to 31 days back)
  • Last 60 days
  • Last 90 days
  • Custom (anything between yesterday and last 90 days)
  • Yesterday
  • Day before Yesterday
  • Last week
  • Custom (The date range has to be between yesterday and 31 days back)
  • Offset (The date range with the offset has to be between yesterday and 31 days back)
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