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Account Blueprints
Account Blueprints - Pre-built Blueprints
Account Blueprints - Pre-built Blueprints
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

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The Pre-built Blueprints are meant to help you get started with goal-oriented tasks. There are 5 pre-built templates and you can choose to add one or more to your Blueprints.

When adding a pre-built template to your own Blueprint, you'll have the option to add it scheduled or on-demand. You can also choose if the status should be paused or active.

You can read more about Account Blueprints here.

Available prebuilt Blueprints

Increase Conversions for campaigns on Manual bidding

Optimizations to boost conversions

  • PPC Investigator

  • Add New Keywords

  • Increase conversion share for converting keywords

  • Push high potential keywords to the first page

  • Bid higher for high performing geographical locations

  • Bid higher for high performing devices

  • Bid higher for better performing audiences

  • Bid higher for high performing time slots

  • Re-allocate budgets to converting campaigns

Increase Conversions for campaigns on Automated bidding

Optimizations to boost conversions

  • PPC Investigator

  • Add New Keywords

  • Modify Target ROAS for high-performing ad groups

  • Modify Target CPA for high-performing ad groups

  • Re-allocate budgets to the converting campaigns

Manage shopping campaigns

Create and update your shopping campaigns, manage bids and negatives for them.

  • Manage Merchant Accounts

  • Create shopping campaigns

  • Keep your shopping campaigns in sync with your Merchant feed

  • Sculpt the traffic for shopping campaigns

  • Add Non-Converting Queries as negatives

  • Manage Shopping Bids for campaigns running on Manual bidding

  • Manage targets for campaigns running on Target ROAS

  • Optimize Budgets

Optimizations to Improve Account Structure and Reduce Cost

  • Remove Duplicate Keywords

  • Add Negative Keywords

  • Pause keywords that have not converted

  • Reduce bids for expensive keywords

  • Direct traffic to the right ad group

  • Pause Low Quality Score Keywords

  • Pause Ads That Don't Convert

  • Implement Ad Scheduling

Optimize Ads and Account Quality Score

  • Check the Quality Score for your campaigns

  • Pause Low Quality Score Keywords

  • AB Test your ads

  • Identify better performing ad components across the account

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