Keyword Lasso - Keyword Planner Data Source
Rishabh Singh Jasrotia avatar
Written by Rishabh Singh Jasrotia
Updated over a week ago

The Keyword Planner Data source for the Keyword Lasso tool is available on demand. Reach out to support@optmyzr.com to know more.

The Keyword Planner is a process for getting keyword metrics and forecasts, as well as searching for new keywords to add to campaigns. You can read more about it here.

Some notes on the keyword planner source:

  • To generate suggestions, the tool will look at enabled keywords, with impressions, that are part of enabled Ad Groups in enabled Campaigns.

  • There will be a maximum of 30 randomized keywords suggested per ad group-

  • You can build custom views by creating filters to show suggestions based on performance.

  • Optmyzr looks at the approximate number of searches on each query for the past six months to show you an average amount of monthly searches, as well as the number of searches for the last month, last 3 months, and last 6 months.

  • You can analyze or filter data based on the competition index (0-100), which is how Google shows how competitive Ad Placement is for a keyword. The competition level (low, medium, and high) is determined by the number of ad slots filled divided by the total number of ad slots available. If there isn’t enough data available, null is returned.

  • The low top-of-page bid reflects the top-of-page bid low range (20th percentile) in micros for the keyword, while the High top-of-page bid reflects the top-of-page bid high range (80th percentile).

  • Turbo mode and date ranges are not supported.

  • The tool will, as usual, check if the suggested keywords are already present before suggesting.

  • All the usual actions are supported: Behavior, Match Type, Duplicate, Create SKAG, Move.

  • The suggestions will fall under their corresponding campaign and ad group, in sync with the usual Keyword Lasso logic.

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