The Rule Engine for Facebook Ads has some previously created strategies that focus on specific goals and have already been configured for use.
For each strategy, you'll have the option to keep Optmyzr's suggestions or to get full control over it to make changes.
Pre-built Strategies
Campaigns
Increase daily budget for converting campaigns: helps you find campaigns that are generating conversions and suggests increasing their daily budget.
Increase spend limit for high-performing campaigns: helps you find campaigns that are generating conversions and have a low cost per result and suggests increasing their spend limit.
Ad Sets
Increase daily budget for converting ad sets: helps you find Ad Sets that are generating results and suggests increasing their daily budget.
Pause non-converting ad sets: helps you find and pause Ad Sets that are generating clicks but not getting enough results.
Ads
Ad copies with a decline in CTR: helps you find Ads that are seeing a decline in click-through rate in the recent past (Last 30 days compared to the previous 30 days)
Report for disapproved ads: helps you find Ads that have been disapproved by Meta Ads.