Rule Engine

27 articles in this collection
Written by Geetanjali Tyagi, Esperanza Arriagada, and Matilde Mualim

Ad Management for Google Ads in the Rule Engine

Written by Matilde Mualim
Updated over a week ago

Search Ads 360 Conversions in Rule Engine

Using conversion data from Search Ads 360 to optimize Google Ads campaigns

Written by Geetanjali Tyagi
Updated over a week ago

How to Exclude Recent Changes in Rule Engine

Written by Matilde Mualim
Updated over a week ago

Automation in Rule Engine

Written by Matilde Mualim
Updated over a week ago

Rule Engine 101

What is the Rule Engine?

Written by Matilde Mualim
Updated over a week ago

Instant Strategies

List of all available instant strategies for the Rule Engine

Written by Matilde Mualim
Updated over a week ago

Favorite and Global Strategies

Written by Matilde Mualim
Updated over a week ago

Rule Engine - FAQ

Rule Engine - FAQs

Written by Matilde Mualim
Updated over a week ago

Ad Group Placements in Rule Engine - FAQ

Frequently asked questions when creating ad group placements strategies in Rule Engine.

Written by Esperanza Arriagada
Updated over a week ago

Geo Bid Adjustments in Rule Engine - FAQ

Frequently asked questions when creating geographic bid adjustments with Rule Engine

Written by Matilde Mualim
Updated over a week ago

How To: Creating Custom Strategies

Custom Strategies in Rule Engine I: Define the Settings for the Strategy

Written by Matilde Mualim
Updated over a week ago

Custom Strategies in Rule Engine II: Set Conditions for the Rule

Written by Matilde Mualim
Updated over a week ago

Custom Strategies in Rule Engine III: Create an Action

Written by Matilde Mualim
Updated over a week ago

Custom Strategies in Rule Engine IV: Preview Suggestions

Written by Matilde Mualim
Updated over a week ago

Advanced Settings in Custom Recipes

Rule Engine Spreadsheet Capability

Written by Matilde Mualim
Updated over a week ago

Custom Expressions in Rule Engine

Written by Matilde Mualim
Updated over a week ago

Running Strategies on Search Terms

Written by Matilde Mualim
Updated over a week ago

Connecting External Data in Rule Engine

Written by Matilde Mualim
Updated over a week ago

Custom Variables in Rule Engine

Written by Matilde Mualim
Updated over a week ago

Custom Date Ranges in Rule Engine

Written by Matilde Mualim
Updated over a week ago

Gender, Age Range & Device Bid Adjustments

Gender, Age Range & Device Bid Adjustments

Written by Matilde Mualim
Updated over a week ago

Gender, Age Range & Device Bid Adjustments - FAQs

Written by Matilde Mualim
Updated over a week ago

Rule-Based Optimizations

Optimize Target CPA & ROAS

Written by Matilde Mualim
Updated over a week ago

Reduce Bids for Expensive Keywords

Written by Matilde Mualim
Updated over a week ago

Pause Low Quality Score Keywords

Written by Matilde Mualim
Updated over a week ago

Rule Engine for Microsoft Ads

SKAGs in Rule Engine for Microsoft Ads

Written by Matilde Mualim
Updated over a week ago

Microsoft Ads API Restrictions

Written by Matilde Mualim
Updated over a week ago