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Rule Engine

Build custom strategies and save time while staying in control.

Rule Engine Scopes and Supported Platforms

Ad Management for Google Ads in the Rule Engine

Search Ads 360 Conversions in Rule Engine

Rule Engine - Top and Bottom Performers

Rule Engine for Facebook Ads

How to Exclude Recent Changes in Rule Engine

Automation in Rule Engine

Rule Engine 101

What is the Rule Engine?

Pre-built Strategies

Rule Engine for Facebook Ads - Prebuilt Strategies

Rule Engine - Budgets

Favorite and Global Strategies

Rule Engine Operators

Rule Engine - FAQs

Rule Engine - FAQs

Ad Group Placements in Rule Engine - FAQs

Geo Bid Adjustments in Rule Engine - FAQs

How To: Creating Custom Strategies

Custom Strategies in Rule Engine I: Define the Settings for the Strategy

Custom Strategies in Rule Engine II: Set Conditions for the Rule

Custom Strategies in Rule Engine III: Create an Action

Custom Strategies in Rule Engine IV: Preview Suggestions

Advanced Settings in Custom Strategies

Rule Engine Spreadsheet Capability

Key-Value Pairs in Rule Engine

Custom Expressions in Rule Engine

Running Strategies on Search Terms

Connecting External Data in Rule Engine

Custom Variables in Rule Engine

Custom Date Ranges in Rule Engine

Connecting External List Data in Rule Engine

Scopes in Rule Engine

Change History Scope in Rule Engine

Search Terms Scope in Rule Engine

Custom Data Source Scope in Rule Engine

Performance Max Placement Scope in Rule Engine

Gender, Age Range & Device Bid Adjustments

Device Bid Adjustments in Rule Engine (Campaign Level)

Ad Group Bid Adjustment Scope in Rule Engine

Gender, Age Range & Device Bid Adjustments - FAQs

Rule-Based Optimizations

Find Expensive Keywords - User Guide

Pause Low Quality Score Keywords - User Guide

Rule Engine for Microsoft Ads

Modify Target CPA & Target ROAS in Rule Engine for Microsoft Ads

SKAGs in Rule Engine for Microsoft Ads

Microsoft Ads API Restrictions

Campaign Placement Scope in Rule Engine