Rule Engine

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31 articles in this collection
Written by Geetanjali Tyagi, Esperanza Arriagada, Anji Mualim and 2 others

Ad Management for Google Ads in the Rule Engine

Written by Anji Mualim
Updated over a week ago

Search Ads 360 Conversions in Rule Engine

Using conversion data from Search Ads 360 to optimize Google Ads campaigns

Written by Geetanjali Tyagi
Updated over a week ago

How to Exclude Recent Changes in Rule Engine

Written by Anji Mualim
Updated over a week ago

Automation in Rule Engine

Written by Anji Mualim
Updated over a week ago

Rule Engine 101

What is the Rule Engine?

Written by Anji Mualim
Updated over a week ago

Instant Strategies

List of all available instant strategies for the Rule Engine

Written by Anji Mualim
Updated over a week ago

Rule Engine - Budgets

In this article, you're going to learn how to work with Rule Engine budget strategies on Optmyzr.

Written by Vimal Bharadwaj
Updated over a week ago

Favorite and Global Strategies

Written by Anji Mualim
Updated over a week ago

Rule Engine - FAQs

Rule Engine - FAQs

Written by Anji Mualim
Updated over a week ago

Search Terms Scope in Rule Engine

Written by Anji Mualim
Updated over a week ago

Ad Group Placements in Rule Engine - FAQs

Frequently asked questions when creating ad group placements strategies in Rule Engine.

Written by Esperanza Arriagada
Updated over a week ago

Geo Bid Adjustments in Rule Engine - FAQs

Frequently asked questions when creating geographic bid adjustments with Rule Engine

Written by Anji Mualim
Updated over a week ago

How To: Creating Custom Strategies

Custom Strategies in Rule Engine I: Define the Settings for the Strategy

Written by Anji Mualim
Updated over a week ago

Custom Strategies in Rule Engine II: Set Conditions for the Rule

Written by Anji Mualim
Updated over a week ago

Custom Strategies in Rule Engine III: Create an Action

Written by Anji Mualim
Updated over a week ago

Custom Strategies in Rule Engine IV: Preview Suggestions

Written by Anji Mualim
Updated over a week ago

Advanced Settings in Custom Strategies

Rule Engine Spreadsheet Capability

Written by Anji Mualim
Updated over a week ago

Key-Value Pairs in Rule Engine

Written by Juan Carlos Aristimuño
Updated over a week ago

Custom Expressions in Rule Engine

Written by Anji Mualim
Updated over a week ago

Running Strategies on Search Terms

Written by Anji Mualim
Updated over a week ago

Connecting External Data in Rule Engine

Written by Anji Mualim
Updated over a week ago

Custom Variables in Rule Engine

Written by Anji Mualim
Updated over a week ago

Custom Date Ranges in Rule Engine

Written by Anji Mualim
Updated over a week ago

Gender, Age Range & Device Bid Adjustments

Device Bid Adjustments in Rule Engine (Campaign Level)

Written by Vimal Bharadwaj
Updated over a week ago

Gender, Age Range & Device Bid Adjustments in Rule Engine (Ad Group Level)

Written by Anji Mualim
Updated over a week ago

Gender, Age Range & Device Bid Adjustments - FAQs

Written by Anji Mualim
Updated over a week ago

Rule-Based Optimizations

Reduce Bids for Expensive Keywords

Written by Anji Mualim
Updated over a week ago

Pause Low Quality Score Keywords

Written by Anji Mualim
Updated over a week ago

Rule Engine for Microsoft Ads

Modify Target CPA & Target ROAS in Rule Engine for Microsoft Ads

Written by Anji Mualim
Updated over a week ago

SKAGs in Rule Engine for Microsoft Ads

Written by Anji Mualim
Updated over a week ago

Microsoft Ads API Restrictions

Written by Anji Mualim
Updated over a week ago