Rule Engine

Ad Management for Google Ads in the Rule Engine

Written by Matilde Mualim
Updated over a week ago

Search Ads 360 Conversions in Rule Engine

Using conversion data from Search Ads 360 to optimize Google Ads campaigns

Written by Geetanjali Tyagi
Updated over a week ago

How to Exclude Recent Changes in Rule Engine

Written by Matilde Mualim
Updated over a week ago

Automation in Rule Engine

Written by Matilde Mualim
Updated this week

What is the Rule Engine?

Written by Matilde Mualim
Updated over a week ago

Instant Strategies

List of all available instant strategies for the Rule Engine

Written by Matilde Mualim
Updated over a week ago

Favorite and Global Strategies

Written by Matilde Mualim
Updated this week

Rule Engine - FAQs

Written by Matilde Mualim
Updated over a week ago

Account Level Exclusions in Rule Engine

Written by Matilde Mualim
Updated over a week ago

Ad Group Placements in Rule Engine - FAQ

Frequently asked questions when creating ad group placements strategies in Rule Engine.

Written by Esperanza Arriagada
Updated over a week ago

Geo Bid Adjustments in Rule Engine - FAQ

Frequently asked questions when creating geographic bid adjustments with Rule Engine

Written by Matilde Mualim
Updated over a week ago

Custom Strategies in Rule Engine I: Define the Settings for the Strategy

Written by Matilde Mualim
Updated over a week ago

Custom Strategies in Rule Engine II: Set Conditions for the Rule

Written by Matilde Mualim
Updated this week

Custom Strategies in Rule Engine III: Create an Action

Written by Matilde Mualim
Updated over a week ago

Custom Strategies in Rule Engine IV: Preview Suggestions

Written by Matilde Mualim
Updated over a week ago

Rule Engine Spreadsheet Capability

Written by Matilde Mualim
Updated over a week ago

Key-Value Pairs in Rule Engine

Written by Juan Carlos Aristimuño
Updated over a week ago

Custom Expressions in Rule Engine

Written by Matilde Mualim
Updated over a week ago

Running Strategies on Search Terms

Written by Matilde Mualim
Updated over a week ago

Connecting External Data in Rule Engine

Written by Matilde Mualim
Updated over a week ago

Custom Variables in Rule Engine

Written by Matilde Mualim
Updated over a week ago

Custom Date Ranges in Rule Engine

Written by Matilde Mualim
Updated over a week ago

Device Bid Adjustments in Rule Engine (Campaign Level)

Written by Vimal Bharadwaj
Updated this week

Gender, Age Range & Device Bid Adjustments in Rule Engine (Ad Group Level)

Written by Matilde Mualim
Updated over a week ago

Gender, Age Range & Device Bid Adjustments - FAQs

Written by Matilde Mualim
Updated this week

Optimize Target CPA & Optimize Target ROAS

Written by Matilde Mualim
Updated over a week ago

Reduce Bids for Expensive Keywords

Written by Matilde Mualim
Updated over a week ago

Pause Low Quality Score Keywords

Written by Matilde Mualim
Updated over a week ago

SKAGs in Rule Engine for Microsoft Ads

Written by Matilde Mualim
Updated over a week ago

Microsoft Ads API Restrictions

Written by Matilde Mualim
Updated over a week ago