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Rule Engine Scopes and Supported Platforms
Rule Engine Scopes and Supported Platforms

List of all Rule Engine Scopes along with their supported ad platforms

Rishabh Singh Jasrotia avatar
Written by Rishabh Singh Jasrotia
Updated over a week ago

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This article highlights all the different Rule Engine Scopes available for you to use across the different ad platforms, including:

  • Google Ads

  • Microsoft Ads

  • Amazon Ads

  • Meta Ads

  • Yahoo Japan Ads

Each scope provides you the ability to set up custom strategies that can help you modify or report upon various aspects of your account based on the rules defined by you. You can read more about Rule Engine here.

Supported Platforms

Scopes

Campaign

✅

✅

✅

✅

✅

Custom Data Source

✅

✅

✅

✅

✅

Ad Group

✅

✅

✅

✅

Keyword

✅

✅

✅

Ad Group Search Term

✅

✅

✅

Product Group

✅

✅

Change History

✅

✅

Campaign Placement

✅

✅

Ad Group Bid Adjustment

✅

✅

Ad

✅

✅

Account Placement

✅

Ad Group Placement

✅

Campaign Bid Adjustment

✅

Shopping/PMax Product

✅

Budget

✅

Portfolio Bidding Strategy

✅

Listing Group

✅

Country

✅

Region

✅

County

✅

City

✅

Zip Code

✅

Product Ad/ASIN

✅

Purchased Product (ASIN)

✅

Target

✅

Ad Set

✅

Supported Actions

Campaign

Google Ads

  • Modify Status

  • Modify Labels

  • Modify Target ROAS

  • Modify Target CPA

  • Modify Campaign Targeting

  • Include in Report

Microsoft Ads

  • Modify Status

  • Modify Labels

  • Modify Target ROAS

  • Modify Target CPA

  • Modify Max CPC

  • Include in Report

Amazon Ads

  • Modify Status

  • Include in Report

Facebook Ads

  • Modify Status

  • Modify Daily Budget

  • Modify Spend Limit

  • Include in Report

Yahoo Japan Ads

  • Modify Status

  • Modify Labels

  • Include in Report

Custom Data Source

Google Ads

  • Upload Offline Conversion

  • Include in Report

Microsoft Ads

  • Include in Report

Amazon Ads

  • Include in Report

Facebook Ads

  • Include in Report

Yahoo Japan Ads

  • Include in Report

Ad Group

Google Ads

  • Modify Status

  • Modify Labels

  • Modify CPC Bids

  • Modify Target ROAS

  • Modify Target CPA

  • Modify Target CPM Bids

  • Modify CPV Bids

  • Modify Campaign Targeting

  • Include in Report

Microsoft Ads

  • Modify Status

  • Modify Labels

  • Modify Max CPC Bids

  • Include in Report

Amazon Ads

  • Modify Status

  • Modify CPC Bids

  • Include in Report

Yahoo Japan Ads

  • Modify Status

  • Modify Labels

  • Modify CPC Bids

  • Include in Report

Keyword

Google Ads

  • Modify Status

  • Modify Labels

  • Modify CPC Bids

  • Modify Target ROAS

  • Modify Target CPA

  • Modify CPM Bids

  • Modify CPV Bids

  • Include on Report

Microsoft Ads

  • Modify Status

  • Modify Labels

  • Modify CPC Bids

  • Include in Report

Yahoo Japan Ads

  • Modify Status

  • Modify Labels

  • Modify CPC Bids

  • Include in Report

Ad Group Search Term

Google Ads

  • Add Keywords

  • Create SKAG from Search Terms and Triggered Keywords

  • Add to Negative Keyword List

  • Include in Report

Microsoft Ads

  • Add Keywords

  • Create SKAG from Search Terms and Triggered Keywords

  • Include in Report

Amazon Ads

  • Add Keywords

  • Add Product Targets

  • Include in Report

Product Group

Google Ads

  • Modify CPC Bids

  • Modify CPM Bids

  • Exclude Product Groups from Smart Shopping Campaigns

  • Include in Report

Microsoft Ads

  • Modify CPC Bids

  • Include in Report

Change History

Google Ads

  • Include in Report

Microsoft Ads

  • Include in Report

Campaign Placement

Microsoft Ads

  • Exclude Placements From Campaign

  • Include in Report

Amazon Ads

  • Adjust Bids

  • Include in Report

Ad Group Bid Adjustment

Google Ads

  • Modify Bid Adjustments

  • Include in Report

Yahoo Japan Ads

  • Include in Report

Ad

Google Ads

  • Modify Status

  • Modify Labels

  • Find and Replace Ad Text

  • Include in Report

Facebook Ads

  • Modify Status

  • Include in Report

Account Placement

  • Google Ads

    • Exclude Placements

    • Include in Report

Ad Group Placement

  • Google Ads

    • Target/Exclude Placements

    • Include in Report

Campaign Bid Adjustment

  • Google Ads

    • Modify Bid Adjustments

    • Include in Report

Shopping/PMax Product

  • Google Ads

    • Include in Report

Budget

  • Google Ads

    • Target Monthly Spend

    • Modify Daily Budget

    • Include in Report

Portfolio Bidding Strategy

  • Google Ads

    • Modify Target

    • Modify Minimum Bid Limit

    • Modify Maximum Bid Limit

    • Include in Report

Listing Group

  • Google Ads

    • Exclude Listing Groups from Retail Performance Max Campaign

    • Include in Report

Country

  • Google Ads

    • Modify Geo Bid Adjustments

    • Exclude Geo Location

    • Include in Report

Region

  • Google Ads

    • Modify Geo Bid Adjustments

    • Exclude Geo Location

    • Include in Report

County

  • Google Ads

    • Modify Geo Bid Adjustments

    • Exclude Geo Location

    • Include in Report

City

  • Google Ads

    • Modify Geo Bid Adjustment

    • Exclude Geo Location

    • Include in Report

Zip Code

  • Google Ads

    • Modify Geo Bid Adjustments

    • Exclude Geo Location

    • Include in Report

Ad

  • Amazon Ads

    • Include in Report

Product (ASIN)

  • Amazon Ads

    • Include in Report

Target

  • Amazon Ads

    • Modify CPC Bids

    • Modify Status

    • Modify VCPM Bid

    • Include in Report

Ad Set

  • Facebook Ads

    • Modify Status

    • Modify Bid Cap

    • Modify Target Cost Per Result

    • Modify Daily Budget

    • Modify Lifetime Budget

    • Include in Report

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