Favorite Strategies
You can star the Rule Engine strategies you use most often. Starred strategies are your favorites for that account, so they’re easy to find in a long list.
To star a strategy:
Go to Manage & Optimize → Rule Engine → View & Create Strategies.
In the strategy list, click the star icon next to the strategy you want to mark as a favorite. Click the star again to remove it from your favorites.
To view your favorite strategies:
On the Rule Engine page, open the filter dropdown at the top left of the strategy table.
Select Starred to see only your favorite strategies.
The same dropdown also lets you view All Strategies, Global strategies, or Unstarred strategies.
Note: You can star account-specific strategies. Global strategies show a globe icon in place of the star.
Global Strategies
Global Strategies allow you to create a strategy to be used across all your accounts, without having to replicate it manually in each one. It is like building your own custom optimization and for ease of use, it can be accessed directly from Optimizations -> Rule Engine. Global Strategies can also be included in Custom Account Blueprints.
You can convert a strategy to a global strategy on the strategy pages, by modifying it through the right-side actions and using the same action button to revert it back to an account-specific strategy as well.
You can check some frequently asked questions here.