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Account Blueprints - User Guide
Rishabh Singh Jasrotia avatar
Written by Rishabh Singh Jasrotia
Updated over 8 months ago

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What is it?

Optmyzr's Account Blueprints allow you to schedule a series of recurring or one-time tasks for you and your team to organize, manage, and enhance your PPC workflow. Account Blueprints provide a framework to standardize your processes by allowing you to create a series of optimization tasks using Optmyzr's arsenal of tools across multiple Google Ads accounts.

These Blueprints can encompass a variety of tasks, both within and outside of Optmyzr, such as team meetings, quarterly business reviews, and configuring conversion tracking. You can assign specific team members to each task within the Blueprint.

A Blueprint represents a group of tasks that you can configure to run on a regular schedule or manually trigger whenever needed.

Getting Started

To begin creating your first Blueprint for streamlining and managing all of your PPC-related tasks efficiently, you can access the Account Blueprints tool through the Workflows tab in the menu.

The Account Blueprints home page provides an overview of all the Blueprints you've created, including their descriptions, schedules, and status (published or draft). Read more about it here.

The "Create New Blueprint" dropdown gives you three options to choose from:

  1. Create Custom Blueprints: Add custom tasks for your team, related to Optmyzr's tools or processes for your organization, to help build effective and strategic workflows.

  2. Use Pre-Builts Blueprints: Quick and easy-to-use goal-oriented workflows built by Optmyzr's team to maximize productivity and outcomes. For Example, use the 'Optimize Campaigns on Automated Bidding' Pre-Built Blueprint to increase your return on investment by running a series of tasks to set perfect targets and effectively allocate budgets to your ad groups.

  3. Use AI-Generated Blueprints: Enter a custom prompt or use one of the suggestions to create a Blueprint within seconds with the help of AI.

Setting up a Custom Blueprint

The "Create Custom Blueprint" option opens a new configuration page where you can set up and customize all the aspects of your blueprint.

Begin by defining a name and, optionally, a description for your blueprint. While the "Description" field is not mandatory, we recommend providing a brief explanation of the blueprint's purpose. This can help prevent confusion in the future and ensure clarity within your team regarding its objectives and tasks.

Note: At any given point you can press "Save Blueprint" at the bottom of the page, click on the "Save As Draft" option and your progress so far will be saved for you to pick up later on.

Edit, Create & Schedule Tasks

Blueprints can consist of one or more tasks, which can involve using Optmyzr's tools or external tasks. The 'Tasks' section displays all the tasks within the workflow, complete with their descriptions, schedules, and assigned team members. Additionally, you have the ability to add, delete, duplicate, and edit tasks. You can adjust the order of the tasks by dragging and dropping them using the 'Hamburger' Icon on the far right.

The 'Bulk Actions' button allows you to edit the schedules and assignees of multiple tasks at once.

By default, the system includes one custom unscheduled task in a newly created blueprint, namely,

  • 'Custom task to get you started'

This task is provided to assist you in getting started and to help you become familiar with the tool's workflow. You are free to remove or edit it as needed.

Choosing to edit an already existing task or clicking on the 'Add Task' button will pop out a side tray, allowing you to design your custom PPC-related task, set its frequencies, and specify ownership.

Based on your requirement, start by selecting either the 'Task done in Optmzyr' or the 'A custom task' option present under the 'Task Type' field.

Task done in Optmyzr -

Selecting this option will present you with a dropdown list under the 'Optmyzr Tool' field with the available tools for you to choose from. The system will automatically fill out the description for the tool that you select. Add more to the description of the task to define its intent in detail.

We are continually expanding support for our various tools within Account Blueprints. If you don't see a specific tool that you would like to include in your Blueprints, please feel free to reach out to us at support@optmyzr.com and provide us with your feedback.

A custom task -

This option lets you define a task for external (outside of Optmyzr) use. Give your custom task a name and a detailed description.

The next step involves setting the task's frequency and assigning it to the team. The 'Schedule' field gives you a few schedules to choose from:

  • One Time - Set the task to run only once; it does not repeat.

  • Weekly - Configure the task to run on a specific day of the week, such as every Monday, or a combination of days like Tuesdays, Thursdays, and Fridays.

  • Monthly - Set the task to run on a particular date in a month or on a specific day of the month, for example, on the second Sunday of every month.

  • Custom - Set a custom schedule where you can select intervals on a weekly or monthly basis. For instance, you can set the task to run every 3 weeks on a Friday or every 2 months on the 15th of the month, among other possibilities.

  • Not Scheduled - Keep the task unscheduled, allowing it to be executed at any point in time by any team member.

If you choose not to set a schedule for your task, there is no need to assign it a role. All unscheduled tasks can be run on-demand by you or your team at any given point.

In the 'Assignee' section, you can choose a role for the task, such as an analyst or an account manager. You also have the option to create new roles for your team. Later on, you can assign different team members to these roles from the 'Added accounts and roles' section.

Assigning tasks to roles, as opposed to specific team members, offers the advantage of ensuring continuity in task management, even if team members leave or new members join your organization.

Advanced Settings

'Advanced Settings' will appear at the bottom of the tasks configuration window if your task involves an Optmyzr tool that supports filters, creating a custom view, Turbo Mode, etc. For example, tools like Keyword Lasso, Pause Non Converting Keywords tool, Conversion Grabber tool, etc.

Under Advanced Settings, you'll see the following options:

  • Default View - will display the tool in its default view when opened using the task.

  • Custom Saved View - gives you the ability to choose a saved view that you may have created previously on the tool's interface

  • New Personalized View - This allows you to create a new view for the tool that will be specific to the Blueprint when the tool is opened using the associated task. Various customization options will be available to you depending on the selected tool.

Select Accounts

After you have finished configuring, adding, and scheduling the tasks in your blueprint, the next step is to select the Google Ads account(s) that will use this blueprint.

If you decide to keep all the tasks with the blueprint unscheduled, you will always get the option to choose the account(s) while running the Blueprints on-demand, directly from the Account Blueprints tool's main page.

Click on the 'Account and Start Date' button, then the 'Add Account' button present in the middle of the side tray, and select the desired account(s).

If you are editing an existing blueprint, clicking on the 'Account and Start Date' button will open a side tray displaying all the associated accounts along with their respective start dates.

Setting up a Start Date for an account will help the system determine a date and time when the tasks will begin their scheduled execution. For example, if you have the schedule for a task to run 'One-time' and set it to '3 days after blueprint starts running for the account', the system will schedule the task for 3 days after the set 'Start Date.'

This feature is especially useful when you, for instance, plan to onboard a new account in the near future. You can prepare and schedule your workflow in advance so that it's ready to be executed on the specified onboarding date.

By default, the start date of the blueprint for an account is set as the same day the account was added to it. You can edit it by clicking on the date displayed beside the name of the desired account.

Configure Roles

With the accounts and the start date configured, the final step is to assign the roles you set up on the tasks to your team members. Click on the 'Roles' button to open a side tray displaying a list of all the accounts along with the associated roles. The 'Team Members' field corresponding to each account and role gives you a dropdown listing all the people in your organization who are connected to Optmyzr.

For example, during the previous task configuration, you assigned a task to the role of 'Analyst.' In this step, you will assign a specific team member to that role. For instance, you'll be able to assign John as the Analyst responsible for those tasks. If, at a later time, you need to change the person in charge from John to James, you won't have to recreate the blueprint or task from scratch. Simply make the team member change here to reassign the role and responsibilities.

Summary

You have now successfully configured your Blueprint to streamline and manage your PPC workflow. The final step is to click the 'Save Blueprint' button, which will lead you to a summary of your Blueprint.

Here, you can review the name, number of tasks, and accounts associated with it. Remember to select your preferred timezone here to make sure that your scheduled tasks run at a convenient time for you. You can toggle the 'Auto Skip Tasks' option which automatically skips to the next task if no suggestions are available in the tool for the current one.

Drafting and Publishing

Once you are done reviewing and everything looks good, you have the option to either "Publish" the Blueprint, which will generate and execute the tasks based on the schedule, or "Save as Draft" to keep the Blueprint as a work in progress. When you save the Blueprint as a draft, it will retain all your settings, tasks, and schedules, but it won't be immediately executed. You can publish it later to start the execution of your scheduled tasks.

Your Blueprint is now created and will be displayed on the main blueprints page, alongside any other blueprints you've previously created.

Using Pre-Built Blueprints

The Pre-built Blueprints are designed to provide a quick start for goal-oriented tasks. There are a few pre-built templates available, and you can select one or more to add to your Blueprints. If you are new to blueprints and want to understand how they work or how to build one based on a specific goal, adding a pre-built blueprint to your account can be a helpful way to get started.

Choose the 'Use Pre-Built Blueprint' option from the 'Create New Blueprint' dropdown on the Blueprints page. The side tray that opens up, lists 5 different pre-made Blueprints for you to choose from. Clicking any of the Pre-Built Blueprints will drop down the list of tasks that are present in the Blueprint.

Clicking the 'Configure This Blueprint' button on one of the Pre-Built Blueprints will take you to the configuration page, similar to setting up a Custom Blueprint. In this case, the Task Title and Description fields are already filled, and the Task section contains all the necessary tasks.

Pre-Built Blueprints are configured by us with the objective that you should be able to execute PPC workflow strategies, add them to your arsenal, and run them on demand for any accounts of your choice within seconds. However, you can set schedules and assignees for the tasks if you wish, before Publishing it.

Use AI to Generate Custom Blueprints

The third option under the 'Create New Blueprint' drop-down allows you to enter a prompt or goal that you have in mind. This prompts Optmyzr's AI to create a custom blueprint based on your goal. You can use the textbox to enter your prompt or choose from one of the AI's suggestions.

The AI will generate a blueprint for you by selecting the appropriate tools to help you achieve your goal and setting the task order based on relevancy. Once the system finishes generating the blueprint, you can click on the 'Configure your Blueprint' button. This will lead you to the configuration page, where you can assign, schedule, and edit all aspects of the workflow.

Optmyzr's AI has information associated with each of our tools that is used by it to map them to the appropriate prompt. However, please keep in mind that the results may vary and may not always be accurate. We value your feedback, so feel free to share any suggestions with our team at support@optmyzr.com.

Blueprints and My Tasks

The Account Blueprints home page provides an overview of all the Blueprints you've created, including their descriptions, schedules, and status (published or draft).

You can perform various actions on your Blueprints, such as creating or editing them, deleting existing ones in bulk using the 'Bulk Actions' option, or running a Blueprint on-demand, i.e., the 'Start Blueprint Now' option.

When you choose to run a Blueprint on-demand using the 'Start Blueprint Now' option, a pop-up will allow you to select the desired account(s) that the blueprint should execute for, and the system will run the tasks immediately. You can also choose to 'Run only unscheduled tasks' using the checkbox in the pop-up.

The 'View Details' button present under the Schedule column for a particular blueprint displays all the tasks, their schedules, and assignees along with the associated accounts and start dates of that blueprint, in a pop-up window.

The Three-Dot button present under the 'Actions' column for a particular blueprint gives you three options to choose from:

  • Delete Blueprint

  • Duplicate Blueprint

  • Change to Draft/Publish Blueprint: Depending upon the Status of your Blueprint (i.e., 'Published' or 'Draft'), this option allows you to either Publish your Blueprint to run or, turn a published Blueprint into draft to pause its execution. Read more

You can also filter your created blueprints based on their statuses and schedules. The 'Not Scheduled' option for the Schedule filter identifies Blueprints where none of the tasks have a set frequency, meaning all tasks are unscheduled.

Editing Existing Blueprints

You can edit an already created and saved blueprint from the Account Blueprints home page. Find the desired blueprint from the list and click the Edit () button.

You will be able to edit all aspects of your blueprint including the existing tasks, roles, assignees, and accounts, as well as adding new tasks.

While saving the edited blueprint, the Summary pop-up will give you the option to "Replace or remove pending tasks based on the new updated settings".

If you choose to check the option,

  • Any edits made to the settings of a task (or tasks) will be reflected in the already generated and pending tasks, even if they are overdue. However,

    • We do not change the due date of any pending task(s). Any changes made to the schedule will reflect from the next generation cycle i.e., after the pending tasks are completed.

    • If the assignee is changed for an existing task, it will be passed on to the new assignee with the updated settings (if any). This includes scenarios where new teammates are added to an existing role. To make sure tasks are generated for these teammates right away, you'll need to edit the blueprint containing tasks assigned to that role and check this option.

  • If new tasks/accounts are added, those new tasks will be generated.

  • The pending tasks will be archived if a task/account is deleted.

However, if you save the edited blueprint without checking the option,

  • Any changes made to the settings will be applied only in the next generation cycle i.e., after the pending tasks are completed, even if an edit is made to a task that is pending or overdue

  • If new tasks/accounts are added, those new tasks will be generated.

  • The pending tasks will be archived if a task/account is deleted.

My Tasks

On the "My Task" page you'll find a list of all the active and completed tasks, filtered by account and team member. You can also see which blueprint that task is associated with. You can read more about it here.

User Roles

The 'User Roles' button redirects you to the "User Roles" settings page where you can define new roles, edit the existing ones, and get an overview of all the team members along with their associated roles. You can reassign and adjust roles in bulk as well. Read more about User Roles here.

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