The Rule Engine lets you create custom optimizations that can make bulk changes to your Google Ads, Amazon Ads, and Microsoft Ads accounts. These can be strategies that can help you bid to a target CPA or, give you a list of keywords and ad groups that are more expensive than their peers. You can also manage your ads in Google Ads through strategies of the Rule Engine.

The following actions are supported through Rule Engine custom strategies, for Google Ads ad management:

  1. Option to modify the ad status (pause/enable ad).

  2. Option to modify label (add/remove).

  3. Option to include in Reports.

You can find the steps to creating a custom strategy here.

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