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It is now possible to use conversion and revenue data from your Search Ads 360 (SA 360) account to optimize Google Ads using Optmyzr's Rule Engine.
How does it work?
When you link your SA 360 account to Optmyzr, our system finds the corresponding Google Ads account in Optmyzr and associates it with that account automatically. Once this is done you will start seeing two new sections in the Rule Engine that will list the actions, transactions, and revenue from SA 360. This data can then be used to build rules in conjunction with the data from Google Ads. For example, you can build a rule that uses cost data from Google Ads and transaction and revenue data from SA3 60.
Which attributes does it support?
SA 360 data is available at the campaign, ad group, and keyword level. It is not available at the search query level because SA 360 doesn't support it.
How can I access this feature?
You'll first need to link your SA360 account in the ‘Link Another Account' in the left column of your MCC Dashboard. Once you've linked your account, you'll see it available in the Rule Engine.
Note: This integration is read-only at the moment, you cannot make changes to your SA 360 account using this Rule Engine integration.
Will you be making this data available outside the Rule Engine?
Yes, our team is currently working on integrating SA 360 conversion data in other optimizations and tools.