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Rule Engine
Rule Engine for Facebook Ads
Rule Engine for Facebook Ads
Maria Salazar avatar
Written by Maria Salazar
Updated over a week ago

On this page:

Access the Rule Engine

The Rule Engine can be found under the Optimizations tab in the main menu. Once you click on "View and Create Strategies" you'll be taken to the Rule Engine's Wizard, which will guide you through every step of the way for creating Rule Engine strategies.

This wizard works in the same way as the Rule Engine for Google Ads.

Note: this tool is currently in Beta

Prebuilt Strategies

The Rule Engine for Facebook Ads has some previously created strategies which have already been configured for use and help with a specific goal. At moment, you'll find strategies that can help you manage your campaigns' daily budget and/or spend limit. You can read more about them here.

Custom Strategies

First Settings

The first step is to choose which level the rule should run on and what it should analyze: Campaigns

Please note that this setting cannot be changed after the rule is created.

Strategy Details

In the final step you'll see a confirmation of the Strategy Name (editable field), and a detail of the actions that can be taken using this strategy, as highlighted in the screenshot below.

Select the Metric to Use

In the next step, you’ll define the metrics to be analyzed as part of the condition. To help get you started we've added a few sample rules to your strategy. You can edit them to customize your needs, or delete them and begin from scratch.

At this level, you can create simple conditions that analyze one metric, like find campaigns that have Cost greater than X and zero conversions, or you can create complex rules that use formulas.

The metrics available are grouped by Attributes, Performance, Conversions, and On-Facebook Conversions.

Create an Action

There are multiple actions available, like including results in a report, changing status, modifying the daily budget, and modifying the spend limit.

When you select an action such as "Modify Daily Budget," you'll need to define the type of value to be used for the budget change. This can be a constant number, a percentage, a metric, or an expression. Then choose a minimum and maximum budget. This ensures that even if the condition is met, the system won’t set a daily budget below or above a designated limit.

Preview Suggestions

Detailed User Guides

You can find detailed user guides on how to use the Rule Engine here:


Automation for Facebook Ads Rule Engine strategies is available through the interface. Read more about how it works and how to set it up here.

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