What is the Ad Analyzer?
The Ad Analyzer lets you focus on what matters most by quickly filtering ads based on performance strategies. Whether you're looking to isolate converting ads, flag expensive ones, or customize filters to match your goals, the tool helps you drill down to the insights that drive optimization decisions.
Why Use It?
With this tool, you can:
Quickly identify top-performing and underperforming ads without manually scanning your campaign(s).
Isolate high-converting ads and use their insights to guide future creative and optimization strategies.
Access detailed ad-level insights, including placements and attributes, to make more informed optimization decisions.
Export structured performance data for deeper analysis, reporting, or collaboration with your team.
What Does It Do?
As its name suggests, the Ad Analyzer allows you to study the performance data of ads within one or more campaigns, either on a single platform or across multiple platforms, over a set period of time.
The tool provides a comprehensive overview of the ads, including a preview of the ad, key performance metrics, attributes, and placement information (for Meta Ads). This data can be downloaded in a .csv file.
Getting Started
Once you access the tool from the Insights menu, you'll be prompted to select the campaign(s) you'd like to analyze. You can select one or more campaigns across platforms and use the selection options to filter by campaign type or account. Click the 'Start Analysis' button to continue.
Next, the tool will display a table listing all the ads under your selection, along with the key performance metrics for each ad. By default, the table shows Impressions, Clicks, Cost, Results, Result Value, and CTR. To customize the table, click the 'Choose Columns' icon, and click 'Create Custom Preset' to save your table settings for future use.
Filters
You can display all the active ads in the selected campaigns or filter them using preset options: All Active Ads, Top Spending Ads, Most Expensive Ads, High Converting Ads, Ad Copies with Declining CTR, Ads with Low CTR, and Top Converting Ads Losing Traffic.
Alternatively, you can create and save a custom filter based on performance, engagement metrics, and conversion actions, applying one or more logic conditions.
Ad Summary
In the table, click on an ad's image or name to open the side tray and view detailed insights about the ad:
Ad Overview: This tab shows a preview of the ad on the platform, its performance metrics, the percentage change compared to the previous period, and its attributes. For Meta Ads, Quality Ranking and Quality Score are also available.
Ad Placements (Meta Ads only): This tab displays where the ad appears across Facebook and Instagram. You can select individual placements, such as Facebook Reels or Instagram Stories, to see a preview of the ad in that location along with its performance metrics.
Use Cases
Detect Declining Ad Performance Early
Problem: Your ads start losing engagement over time, but you do not notice the drop in CTR or performance until results significantly decline.
Solution: With filters like 'Ad Copies with Declining CTR' and 'Ads with Low CTR', the Ad Analyzer helps you quickly spot underperforming ads. You can also review percentage changes in performance directly from the ad summary.
Analyze Cross-Platform Ad Performance in One View
Problem: You run ads across multiple platforms and find it time-consuming to log into each platform and consolidate performance data.
Solution: The Ad Analyzer lets you select campaigns across platforms and view all ad performance metrics in a single table. You can customize views and download reports for deeper analysis.
Optimize Ad Placements for Better Results (Meta Ads)
Problem: You are unsure which placements (e.g., Stories, Reels, Feed) are delivering the best results, leading to inefficient distribution of spend.
Solution: The Ad Analyzer provides a dedicated Ad Placements view for Meta Ads, where you can analyze performance by placement and preview how your ads appear in each location.
This way, you can allocate budget to high-performing placements and improve overall campaign performance.