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The Ad Analyzer lets you focus on what matters most by quickly filtering ads based on performance strategies. Whether you're looking to isolate converting ads, flag expensive ones, or customize filters to match your goals, the tool helps you drill down to the insights that drive optimization decisions.

As its name suggests, the Ad Analyzer allows you to study the performance data of ads within one or more campaigns, either on a single platform or across multiple platforms, over a set period of time.

The tool provides a comprehensive overview of the ads, including a preview of the ad, key performance metrics, attributes, and placement information (for Meta Ads). This data can be downloaded in a .csv file.

Once you access the tool from the Insights menu, you'll be prompted to select the campaign(s) you'd like to analyze. You can select one or more campaigns across platforms and use the selection options to filter by campaign type or account. Click the 'Start Analysis' button to continue.

Next, the tool will display a table listing all the ads under your selection, along with the key performance metrics for each ad. By default, the table shows Impressions, Clicks, Cost, Results, Result Value, and CTR. To customize the table, click the 'Choose Columns' icon, and click 'Create Custom Preset' to save your table settings for future use.

You can display all the active ads in the selected campaigns or filter them using preset options: All Active Ads, Top Spending Ads, Most Expensive Ads, High Converting Ads, Ad Copies with Declining CTR, Ads with Low CTR, and Top Converting Ads Losing Traffic.

Alternatively, you can create and save a custom filter based on performance, engagement metrics, and conversion actions, applying one or more logic conditions.

In the table, click on an ad's image or name to open the side tray and view detailed insights about the ad: