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BFCM Special Bid Recommendations Filter
BFCM Special Bid Recommendations Filter

Boost your Amazon Ads performance this shopping season with the Special Bid Recommendations filter for peak sales optimization.

Patricia Sarmiento avatar
Written by Patricia Sarmiento
Updated over a month ago

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Maximize your impact during the busiest shopping season with the new BFCM Suggested Bids filter within the Suggested Bids tool for Amazon Ads. This feature helps you optimize your keyword bids for peak Black Friday and Cyber Monday (BFCM) sales periods.

Where can I find it?

Access the BFCM Suggested Bids filter within the Suggested Bids tool by following these steps:

  1. Navigate to Manage & Optimize in your Amazon Ads dashboard.

  2. Select the Manual Bidding section.

  3. Choose the Suggested Bids tool.

  4. Switch to the BFCM Suggested Bids filter.

How does it work?

  • Identifies Top Performers: The BFCM Suggested Bids filter focuses on your high-performing keywords with at least 10 previous orders, ensuring you prioritize the most relevant ones.

  • Tailored Recommendations: Get bid suggestions specifically tailored to the BFCM sales event. These recommendations aim to increase your visibility and attract more qualified customers during this competitive time.

  • Optimized for Efficiency: The suggested bids typically fall within a 3x multiplier of your current bid, providing a balanced approach between visibility and budget optimization.

  • Advanced Customization: Refine the suggestions further with additional filters available within the tool. You can adjust the minimum and maximum limits for the orders and bid multipliers using this.

Note: Make sure to review the new bids before making the final apply.

Downloading BFCM Bid Changes

For added convenience, you can download a CSV file outlining the bid adjustments suggested by the tool. You can further integrate this file with Rule Engine to do:

  • Post Event Bid Adjustments: Revert bids back to normal after the BFCM period.

  • Quick Adjustments: Quickly revert bids during the event if needed, without having to manually edit them again.

How to revert the changes made using Rule Engine

  1. Download the BFCM bid changes *.csv file from the Suggested Bids tool.

2. Upload this file to Google Sheets.

3. In Rule Engine, create a new strategy on the Target scope and select 'Keyword'.

4. After creating the strategy, link the spreadsheet using the ‘External data’ feature in Rule Engine.

5. While configuring the spreadsheet, set the type of the ‘oldBid’ column to Number.

6. Now, create the following rules using the ‘oldBid’ attribute from the spreadsheet columns:

7. And set the action to ‘Modify bids’ using the ‘oldBid’ attribute.

8. Review the suggestions and click 'Apply Suggestions'.

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