On this page:
Where to Find It?
Follow the steps to find the Smart Product Labeler tool in Optmyzr:
Navigate to the ‘Manage & Optimize’ section on the left side menu
Click on ‘Shopping & PMax Retail’
Find the Smart Product Labeler under ‘Feed Analysis & Management’
Setting It Up
Once you’re in the tool, click on “Create a New Strategy” and name your strategy to help you identify it in the future. You can also copy a strategy from another account.
Select a Merchant Center Account
Select the Merchant Center account you want to work with. Ensure the account is linked to Optmyzr and that the product feed is accessible.
Next, select the Custom Label you want to use for categorizing products in this strategy.
Build Rules Based on Performance Metrics and Feed Attributes
The Smart Product Labeler analyzes performance data for the selected Merchant Center account and provides recommendations for performance buckets.
However, you can also create your own rules to categorize products into different buckets using the following steps:
Choose Performance Metrics and Feed Attributes: Define thresholds for metrics like impressions, clicks, ROAS, conversion value, etc., to categorize products. You can also use existing feed attributes such as categories, brands, or custom labels to refine your rules.
Apply Custom Label: Apply a custom label to products that will fall under the rule you created.
Note: If you’re creating custom rules to categorize products, we recommend using a “catch-all bucket” to include all products that do not fall into any of the buckets created by you.
Save and Preview: Once you have the rules in place, you can preview the supplemental data generated. You’ll be able to view a sample of the updated feed, showing Item ID, custom labels, and other metrics or attributes used in the rules. Download the full CSV file, if you'd like to review all products.
Upload as Supplemental Data Source to Merchant Center
A URL is generated for the supplemental feed, along with instructions for uploading it to the Merchant Center. Follow the instructions to upload the CSV link as a supplemental data source.
Automate Strategy
Set up a schedule to automatically update your supplemental data at a frequency of your choice. This ensures that product segregation stays up to date as product performance evolves or changes over time and when new products are added to your feed.
Demo Video