Where to Find It?
Follow the steps to find the Smart Product Labeler tool in Optmyzr:
Navigate to the ‘Shopping’ section on the left side menu
Find the Smart Product Labeler under ‘Shopping & P Max Retail’
Setting It Up
Once you’re in the tool, click on “Create a New Strategy” and name your strategy to help you identify it in the future. You can also copy a strategy from another account.
Select a Merchant Center Account
Select the Merchant Center account you want to work with. Ensure the account is linked to Optmyzr and that the product feed is accessible.
Product Selection (Optional)
The Product Selection feature allows you to precisely control which products Smart Product Labeler evaluates before it applies labels.
This helps you focus on specific subsets of products, instead of the entire feed. You can filter products using rule-based conditions built on product feed attributes.
To set up a rule, you'll have to enter the:
Attribute (for example, Brand, Product Type, or Custom Attribute)
Condition (such as equals, contains, greater than)
Value
To refine product selection, you can add multiple rules. Smart Product Labeler labels only the products that match all the Product Selection rules. This ensures that you only target relevant products, and you no longer need to add these filters in the performance bucket rules.
Custom Label Selection
Next, select the Custom Label you want to use for categorizing products in this strategy.
When selecting a custom label, you will be able to see if it has existing values. This helps you decide whether you want to use or avoid an attribute.
Applying labels overwrites existing values for the selected products.
The usage warnings help you avoid loss of existing feed data, simplify attribute selection, and make it easy work with large or complex product feeds.
Create Performance Buckets Based on Performance Metrics and Feed Attributes
The Smart Product Labeler analyzes performance data for the selected Merchant Center account and provides recommendations for performance buckets.
However, you can also create your own rules to categorize products into different buckets using the following steps:
Date Range: The default date range is "Last 14 Days," but you can modify it using the date range selector. You can also offset the date range by a certain number of days to account for any conversion delays.
Choose Performance Metrics and Feed Attributes: Define thresholds for metrics like impressions, clicks, ROAS, conversion value, etc., to categorize products. You can also use existing feed attributes such as categories, brands, or custom labels to refine your rules.
You can define multiple ways for a product to qualify for the same label or bucket using the "Add OR Condition" option. Smart Product Labeler evaluates each definition separately, and a product qualifies for the bucket only if it meets all conditions.
The OR logic reduces the need to create multiple labels for similar product groups. It also makes complex rule setups easier to build, manage, and understand.
Apply Custom Label: Define the custom label that will apply to products that will fall under the rule you created.
Note: If you’re creating custom rules to categorize products, we recommend using a “catch-all bucket” to include all products that do not fall into any of the buckets created by you.
Save and Preview: Once you have the rules in place, you can preview the supplemental data generated. You’ll be able to view a sample of the updated feed, showing Item ID, custom labels, and other metrics or attributes used in the rules. Download the full CSV file if you'd like to review all products.
You will be able to see the existing labels for all the products, as well as what they are being updated to.
Advanced Settings
You can choose how Smart Product Labeler evaluates performance data when the same Item ID appears across multiple primary data sources.
If aggregation is enabled, Smart Product Labeler combines performance metrics with the same Item ID before evaluating Product Selection and Performance Bucket rules. This is useful if your product exists across multiple feeds, but needs to behave as a single entity.
When you disable aggregation, Smart Product Labeler evaluates each product independently using its own performance data.
Upload as Supplemental Data Source to Merchant Center
A URL is generated for the supplemental feed, along with instructions for uploading it to the Merchant Center. Follow the instructions to upload the CSV link as a supplemental data source.
Automate Strategy
Set up a schedule to automatically update your supplemental data at a frequency of your choice. This ensures that product segregation stays up to date as product performance evolves or changes over time and when new products are added to your feed.
Demo Video