The Rapid Campaign Launcher helps advertisers quickly build and launch campaigns using reusable templates. It is designed for teams that manage similar campaigns across multiple Google Ads and Microsoft Ads accounts, and to ensure consistency in naming conventions, structure, and campaign settings.

Digital marketers often spend a lot of time creating and managing similar campaign structures across multiple accounts. But, this can be a time-consuming process and lead to discrepancies in naming, structure, etc. With

With Rapid Campaign Launcher, you can create one master campaign template—without adding a data source—and apply it across multiple campaigns in different accounts, streamlining the process and reducing manual effort.

Note: The tool is currently in beta. Please contact support@optmyzr.com if you face any issues.

Navigate to 'Utilities' from the tool's left-side menu. You’ll see the Rapid Campaign Launcher tool.

Start by entering a name for your template. Select a name to help identify the template later. You do not need to provide a data source for this on-demand campaign template.

You can name campaigns within a template using either a static name or dynamic headers for customized insertion across different campaigns or accounts. For dynamic insertion, use placeholders like {brand} and {category} in the campaign name field.

For example, in the screenshot above, 'Search' is a static term that will appear in all campaign names generated from this template. {Header:Brand} and {Header:Category} are dynamic placeholders that can be customized for each campaign.

Note: Use curly brackets { } to define the dynamic headers.

These headers help automate campaign creation across multiple accounts. When you use the template, you'll only need to fill in specific details (e.g., brand and category) for each account, eliminating the need to edit the template manually every time.

Using the dynamic insertion, you can create labels like {Brand} or {category}, and each variation will be added to the entities.

You can create campaign(s) of the following types: Search, Display, or Dynamic Search Ads.

Select the budget type to be individual or shared budget and specify a budget amount.

Enter the location IDs you want to target or exclude. You can choose to target by radius also.

There are 2 advanced location options listed below. These let you target people based on their physical presence or areas of interest.

Choose the required bidding strategy for your campaign (see screenshot below). You can also choose to set a Target CPA for Maximize Conversions, a Target Cost for Maximize Clicks, and a Target ROAS for Maximize Conversions Value. Portfolio strategies are supported.

To target audiences with special interests, enter the Audience ID from your Google Ads or Microsoft Ads account to target specific user groups, such as past website visitors or in-market shoppers.

Audience IDs for Google Ads can be found here.

Audience IDs for Microsoft Ads can be found here.

You can add negative keywords at the campaign level using the negative keywords list. These are created at the account level and shared across the associated campaigns.

Read more here.

If you already have an existing list, you can select add an existing list or create a new list entirely.

Add Sitelink, Callout, Price and Call Assets at the campaign level.

When creating ad groups, you can choose to add multiple ad group templates. Inside each ad group template, you can add multiple keywords, ads, and ad extension templates.

Here, you can also add Final URLs for keywords while creating keywords (optional). This can be done while creating new keywords and while modifying existing keywords in the template.

Removing the URL from the template will show a warning in the preview, as we are not able to remove the URL from Google Ads. If you want to remove the URL from Google Ads, you'll need to do so manually in the Google Ads interface.

Create an Ad for the ad group. For an ad group to be published in Google Ads, it must have at least one ad. Create at least one ad to be able to save and preview the template

Add Sitelink, Callout, Price, and Call ad extensions at the ad group level.

Once you create the template, click on 'Save & Preview'. A sidebar will open up where you can choose an account and add the values for all custom fields used in the templates.

Click on ‘Save’ to preview the template.

Once you select an account and fill the values for all the custom fields of the template, click on 'Save. ' You will be redirected to a preview of what the campaign looks like.

The preview page will display a list of all ad groups, ads, and keywords that will be created when the template is run. You can then apply the campaign to Google Ads or download a CSV of the campaign template.

Since we do not add data sources to templates in the Rapid Campaign Launcher, you can edit and use previously created templates for various accounts.