The Paid Campaign Launcher streamlines the process of creating and launching paid social advertising campaigns across platforms like Facebook, Instagram, and LinkedIn. With this tool, you can quickly select accounts, customize campaign themes, and manage ad elements—all within an intuitive interface.

To access the tool, navigate to the left-hand side menu, click Campaign Launcher, and select Paid Campaign Launcher. Click ‘Create Paid Social Campaign’ to start.

Click ‘Select Accounts’ to choose the portfolio accounts and platforms where you'd like to launch your campaign. The tool currently supports Facebook, Instagram, and LinkedIn.

Click ‘Add Theme’ to either select one of the pre-built, customizable themes, or start from a blank template. Click ‘Save’ to continue.

Click ‘Create Ads’ to begin customizing your ads. Choose a platform and ad type, then click the ‘Create’ button.

You can now add new components (text, images, layers) or move the existing ones within the layout, and fine-tune the design. On the right-hand panel, enter the ad name, primary text, headline, description, destination URL, display URL, and call to action.

Click ‘Save Ad’ once you're satisfied with the design. You can create additional ads if needed.

In this section, you can also configure dynamic variables such as text variables (brand name, URL, phone number, CTA, etc.), color variables (to maintain brand consistency), and image variables (logos, watermarks, etc.). These dynamic variables will be used across all ads in the campaign.

Set campaign details such as Campaign name, budget, and schedule for each account and page where you’re creating a campaign. You can also select a campaign objective:

In this section, define attributes for your Facebook and Instagram ad sets, including ad set name and conversion configuration, bidding, budget schedule, and audience targeting.

Once everything is set, you can click ‘Save as a Draft’ to store your campaign for later, or click the ‘Preview’ button to review all elements before submitting the campaign.

In the preview screen, you’ll find all the ads that will be created, followed by an overview of the settings. On the top right corner, you can choose to download a spreadsheet with the campaign details or click the ‘Submit’ button to launch the campaign.