The Shopping Dashboard is a comprehensive tool designed to provide an overview of all Shopping and Performance Max Retail Campaigns, as well as the merchant feeds that support these campaigns. It allows users to view, monitor, and optimize retail campaigns from a single, user-friendly interface.

To access the Shopping Dashboard:

The Shopping and Performance Max Retail Campaigns widget displays your Retail Campaign Groups and Campaigns that yield the highest returns. Here, you can view the status, conversion value, and ROAS (Return on Ad Spend) for each campaign.

The widget allows the following three actions:

2. Edit campaign structure

3. Sync campaigns with Merchant Feed

This action takes you to the Shopping Campaign Management, where you will be able to sync your campaigns/campaign groups with Merchant Feed. You will be able to:

Click on the "See Full List" option to access the Shopping Campaigns Management page. Here, you can manage all campaigns in your account and even create new campaigns directly from the widget.

Connect your Merchant Center accounts to gain actionable insights for improving your feeds. The widget will display:

For more details on countries and inactive products, click on 'Click to view. '

The Performance Matrix widget provides an overview of product performance within the feed. By default, it analyzes performance data for the selected Merchant Center account and offers actionable suggestions by categorizing products into five performance-based buckets based on ROAS and volume (cost).

Read more about the 5 performance buckets here.

Clicking on the "Set Up Labels" option will take you to the Smart Product Labeler, where you can create and apply these labels to your products.

The Auto-Sync with Merchant Center widget offers a real-time overview of how your campaigns are syncing to your Google Merchant Center feed. It displays:

This automation ensures that your campaigns are always aligned with the latest information in your Merchant Center. Whenever your product feed is updated—whether products are added, removed or details changed—the auto-sync feature automatically adjusts the corresponding elements within your campaigns, including the creation or modification of product groups, listing groups, ad groups, and even the creation of new campaigns as needed.

To set up syncs for Merchant Center, click on "Set Up Sync."

The Benchmark Price represents the click-weighted average price of a specific product sold by various advertisers. Google utilizes the Global Trade Item Number (GTIN) to identify and compare the same product across different sellers. This standardized identification ensures that you are evaluating your pricing strategy against relevant competitors.

The Benchmark Pricing Widget displays the percentage of products priced higher or lower than the benchmark price shared by Google. This will help you identify whether or not your products are priced correctly compared to your advertisers. Leverage this data to improve your competitive edge in the marketplace and drive better sales performance.

You will be able to see the price deviation details for the five top-performing products in the account. Click on "View Products with Deviation" for the full list and more details.

The Feed Audit Score widget displays the Merchant Feed Audit score based on the selected template.

The Optmyzr Express widget on the Shopping Dashboard gives you your to-do list for shopping and PMax retail campaigns for the selected account. This tool allows you to breeze through multiple optimization tasks in minutes. The number mentioned after the task name indicates the number of suggestions available.

The PMax Channel Distribution widget on the Shopping Dashboard displays where your Performance Max budget was spent across Shopping, Video, Display, and Other channels, as well as the top-performing channels based on metrics such as Conversions and Conv. Value. You can choose the metric used in the analysis by selecting the option in the top right corner. This widget analyzes data from multiple Shopping, Video, and Display reports as well as data from a combination of the Other channels that Performance Max serves, including Search, Gmail, Maps, and Discover.

This section gives you a quick overview of key performance metrics related to your Shopping and PMAx retail campaigns for the selected date range.

The Metric Comparison Chart allows you to visualize how two key performance metrics trend over a selected date range. Use the comparison to evaluate campaign efficiency over time, spot performance anomalies, and make more informed budget or bidding decisions.

The Projected Retail Spend widget presents how much the selected retail account is likely to spend till the end of the budget cycle.

Click on the 'View Details' option to access the spend projection tool, where you can see detailed projections, including simulation budget, projected spend, and average required daily spend for the selected retail account.

In the top right corner of the Shopping Dashboard, you will find filtering options to customize your view. You can select the campaigns for which you want to see insights on the dashboard, choose to see or hide paused campaigns, etc.

Select the date range for which you wish to view and monitor your Shopping and PMax Retail campaigns. You can use the toggle to offset the data by specific days to account for any conversion delays.