The Shopping Dashboard is a comprehensive tool designed to provide an overview of all Shopping and Performance Max Retail Campaigns, as well as the merchant feeds that support these campaigns. It allows users to view, monitor, and optimize retail campaigns from a single, user-friendly interface.
Where to Find It?
To access the Shopping Dashboard:
Navigate to the Shopping and PMax Retail menu located in the left-side tool menu.
Click on Shopping Dashboard.
Shopping and Performance Max Retail Campaigns
The Shopping and Performance Max Retail Campaigns widget displays your Retail Campaign Groups and Campaigns that yield the highest returns. Here, you can view the status, conversion value, and ROAS (Return on Ad Spend) for each campaign. The widget allows for three key actions:
Set Up and Edit Automation
2. Edit campaign structure
3. Sync campaigns with Merchant Feed
This action takes you to the Shopping Campaign Management, where you will be able to sync your campaigns/campaign groups with Merchant Feed. You will be able to:
Update existing product groups and listing groups.
Create new ad groups or entire campaigns based on structural and feed changes.
Receive suggestions for product removals (for items no longer in the feed) and additions (for recently added products).
Click on the "See Full List" option to access the Shopping Campaigns Management page. Here, you can manage all campaigns in your account and even create new campaigns directly from the widget.
Merchant Center Accounts
Connect your Merchant Center accounts to gain actionable insights for improving your feeds. The widget will display:
Total number of products in your feed.
Number of inactive products.
How many products are approved/disapproved in each country
Last sync date of the feed with your campaigns.
For more details on countries and inactive products, click on 'Click to view. '
Performance Matrix
The Performance Matrix widget provides an overview of product performance within the feed. By default, it analyzes performance data for the selected Merchant Center account and offers actionable suggestions by categorizing products into five performance-based buckets based on ROAS and volume (cost).
Read more about the 5 performance buckets here.
Clicking on the "Set Up Labels" option will take you to the Smart Product Labeler, where you can create and apply these labels to your products.
Auto-Sync with Merchant Center
The Auto-Sync with Merchant Center widget offers a real-time overview of how your campaigns are syncing to your Google Merchant Center feed. It displays:
Number of campaigns syncing automatically.
Any campaigns that require setup.
This automation ensures that your campaigns are always aligned with the latest information in your Merchant Center. Whenever your product feed is updated—whether products are added, removed or details changed—the auto-sync feature automatically adjusts the corresponding elements within your campaigns, including the creation or modification of product groups, listing groups, ad groups, and even the creation of new campaigns as needed.
To set up syncs for Merchant Center, click on "Set Up Sync."
Feed Audit Score
The Feed Audit Score widget displays the Merchant Feed Audit score based on the selected template.
Click on "View Report" to access the full report.
Use the settings icon to select a different audit template for display on the dashboard.
You can also navigate to the Feed Audits tool to view all audits set up for the account.
Metric Comparison
The Metric Comparison Chart allows you to visualize how two key performance metrics trend over a selected date range. Use the comparison to evaluate campaign efficiency over time, spot performance anomalies, and make more informed budget or bidding decisions.