How to stop receiving notifications for Monthly Budget Alerts set up on the All Accounts Dashboard?
If you do not wish to be alerted over email every day, you can disable the notifications associated with the monthly budget, by clicking on the delete icon on the alerts settings page. The information will remain on the All Accounts Dashboard, but Optmyzr will no longer send you notifications for the same.
If you want to remove these alerts from multiple accounts, you'll be able to select multiple alerts at once and delete them in bulk.
Why did the cost for my Local Services Ads (LSA) campaign exceed the target, even though it was paused using Optmyzr Budget Alerts?
Local Services Ads (LSA) operate on a cost-per-lead model, unlike standard Google Ads campaigns that charge per click. This difference impacts how budgets are tracked and enforced for these campaigns. Here’s what you need to know:
How Google As Bills LSA Campaigns: Leads (and their associated costs) can be attributed hours or even days after the ad was shown. This means your LSA campaign could still incur costs after it’s been paused, if new leads are generated from earlier impressions.
Read in detail about how Target CPL bidding works here.
How Optmyzr Tracks Budgets: Optmyzr Budget Monitors are based on the actual cost data we receive. When your spend reaches the set target, we pause the campaign. However, because of the delayed lead attribution, additional charges may still be applied by Google after our system has acted.
Why Final Spend May Exceed Target: Even if Optmyzr pauses the campaign promptly, Google may still bill for leads that were generated earlier but converted later. This pushes your final spend to go over the target budget you've set in Optmyzr.
Here's what you can do to better control your budgets for LSA campaigns:
Set a hard cap on the LSA platform itself. Define your weekly/monthly budget there, based on your absolute maximum spend.
While Optmyzr Budget Monitors cannot override how Google charges for LSA leads, you can add it as a secondary control to pause campaigns once the target is reached.