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How to stop receiving notifications for Monthly Budget Alerts set up on the All Accounts Dashboard?
How to stop receiving notifications for Monthly Budget Alerts set up on the All Accounts Dashboard?
If you do not wish to be alerted over email every day, you can disable the notifications associated with the monthly budget by clicking on the delete icon on the alerts settings page. The information will remain on the All Accounts Dashboard, but Optmyzr will no longer send you notifications for the same.
If you want to remove these alerts from multiple accounts, you'll be able to select multiple alerts at once and delete them in bulk.
How often does the tool check budgets when the auto-pause feature is enabled in Budget Monitors?
How often does the tool check budgets when the auto-pause feature is enabled in Budget Monitors?
Optmyzr uses a smart pacing model that calculates when your budget should be checked again based on how quickly you’re spending and how much of your target budget remains. The system evaluates your highest daily spend rate (from the last 3 days, 7 days, and overall), determines what percentage of your budget is still unspent, and generates two estimates:
Pace-based timing: How long it would take to reach your budget at your fastest spend rate, and schedules a check at the halfway point.
Percentage-based timing: The lower your remaining budget, the sooner we check again.
We also apply a safety rule that prevents more than a 4-hour gap between checks for monitors with actions (like pausing) enabled.
Your next check time is the earliest of these values, ensuring we catch budget issues before they become problems.
Example:
If your monthly budget is $10,000 and you’ve spent $2,000 (80% remaining) at a pace of $1,000/day, the pace-based timing suggests checking again in 4 days, while percentage-based timing suggests 24 hours. The safety rule caps the interval at 4 hours, so your next check will happen in 4 hours, ensuring your account is monitored proactively.
Why did the cost for my Local Services Ads (LSA) campaign exceed the target, even though it was paused using Optmyzr Budget Monitors?
Why did the cost for my Local Services Ads (LSA) campaign exceed the target, even though it was paused using Optmyzr Budget Monitors?
Local Services Ads (LSA) operate on a cost-per-lead model, unlike standard Google Ads campaigns that charge per click. This difference impacts how budgets are tracked and enforced for these campaigns. Here’s what you need to know:
How Google Ads Bills LSA Campaigns: Leads (and their associated costs) can be attributed hours or even days after the ad was shown. This means your LSA campaign could still incur costs after it’s been paused, if new leads are generated from earlier impressions.
Read in detail about how Target CPL bidding works here.
How Optmyzr Tracks Budgets: Optmyzr Budget Monitors are based on the actual cost data we receive. When your spend reaches the set target, we pause the campaign. However, because of the delayed lead attribution, additional charges may still be applied by Google after our system has acted.
Why Final Spend May Exceed Target: Even if Optmyzr pauses the campaign promptly, Google may still bill for leads that were generated earlier but converted later. This pushes your final spend to go over the target budget you've set in Optmyzr.
Here's what you can do to better control your budgets for LSA campaigns:
Set a hard cap on the LSA platform itself. Define your weekly/monthly budget there, based on your absolute maximum spend.
While Optmyzr Budget Monitors cannot override how Google charges for LSA leads, you can add it as a secondary control to pause campaigns once the target is reached.
How does Automated Budget Management prevent triggering the re-learning phase in Google Ads?
How does Automated Budget Management prevent triggering the re-learning phase in Google Ads?
The system applies a per-day spend cap across the entire budget selection (all the campaigns/budgets you have selected), not at the individual campaign or budget level.
This ensures the total budget assigned on any given day does not exceed a set percentage of the overall target spend for the chosen period:
Frequency | Daily Cap | Example |
Quarterly | 5% of the quarterly target | $1,000/quarter → max $50/day across the selection |
Monthly | 10% of the monthly target | $3,000/month → max $300/day across the selection |
Weekly | 20% of the weekly target | $100/week → max $20/day across the selection |
What logic does Automated Budget Management follow when applying budget changes?
What logic does Automated Budget Management follow when applying budget changes?
It follows the same logic as script-based recommendations. The system evaluates budgets daily, but only applies a change when it determines the daily budget actually needs to be adjusted. If no adjustment is needed on a given day, it skips the change.
What happens to campaigns when "Pause Campaigns When Budget Meets/Exceeds Target" is not enabled?
What happens to campaigns when "Pause Campaigns When Budget Meets/Exceeds Target" is not enabled?
If this option is not selected, campaigns continue running with whatever daily budget they have at the point the target is reached. The system does not pause them or force a $1 daily budget.