The Search Terms N-Grams for Portfolio helps you identify recurring word patterns in your search terms across multiple accounts grouped under a portfolio. This broader view enables you to discover shared themes, high-performing keywords, or negative keyword opportunities at scale.

Managing multiple ad accounts can make it hard to spot overarching trends in search behavior. The portfolio-level Search Term N-Grams tool solves that by giving you a high-level view of what people are searching for across your entire portfolio. Here's all you can do with the tool:

Spot shared trends across accounts: Identify common keywords and phrases that drive performance across regions, brands, or product lines. This helps standardize keyword strategies and spot scalable opportunities.

Optimize at scale: Instead of analyzing accounts one by one, you can now make smarter decisions by comparing search term performance across all your accounts in a single view.

Visualize data instantly: The word cloud helps you quickly understand which terms are driving the most volume or cost, making it easier to prioritize optimization efforts.

Use performance metrics to drive your keyword planning: Choose key metrics like CTR, ROAS, or Cost/Conv to shape how search terms appear in the word cloud. Larger font sizes highlight high-volume terms, while the color shows how well they’re performing, in terms of the selected metric.

The Search Terms N-Grams for Portfolio breaks down each search term into individual words and aggregates data from each of these individual words within the search terms report.

For example, for "Cheap Amsterdam Hotels":

If you sort by 1-Gram, the results shown will be based on the performance of the individual word “hotels”.

If you sort by 2-Grams, the results shown will be based on the performance of “Amsterdam hotels”.

If you sort by 3-Grams, the results shown will be based on the performance of “cheap Amsterdam hotels”.

The system will then gather data for every occurrence of these individual words within the search terms reports of all the accounts in the portfolio. For example, the ROAS for "hotels" would include performance information from all its variations (Amsterdam hotels, cheap Amsterdam hotels, etc).

The tool will also generate an actionable summary highlighting your top-performing and underperforming search terms, to help you better identify what's working and where to optimize.

Select the metric by which the color of the search term will be determined.

You can also see the search terms based on the number of words. You can sort by up to 4 N-Grams, and the tool will show the results based on the selection.

You can choose to include all queries or only queries without conversions.

You can choose to include or exclude certain campaigns from the accounts in the portfolio. Filter campaigns by type, bidding strategy, or campaign name.

By default, the system displays data for the last 30 days; however, you can select a different date range from the drop-down menu. You can all offset data by a certain number of days to account for any conversion delays.

After you select the parameters, you will see the top 100 words from the search terms report in a word cloud format. The size of the word will determine the position of the word in the top 100 list, and under the cloud, you'll see the terms listed with the values for each metric.

For example, if you filter by clicks, the word that has the biggest font size will have the highest number of clicks, and the list will order the information accordingly.

The table below the N-Grams cloud gives you a list of all the search terms present in the cloud, along with important metrics such as Count, Impressions, Clicks, Interactions, Cost, Conversion, etc. You can customize which metrics you want to see using the column selector.

You can view aggregated search term data across the entire portfolio, or choose to segment it by platform or account. When segmented, the table breaks down each search term’s frequency and performance metrics based on your selection.

In the screenshot below, for example, the data is segmented by platform, allowing you to compare how each term performed on Google, Microsoft, Amazon, or Yahoo Ads within the same portfolio.

The 'Count' column indicates the number of times a particular search term appears in search queries, whether it's as part of a term or in its entirety. Clicking on the value under the Count column for a search term opens a side tray that lists the exact search terms that appeared for those 'n' instances with their performance metrics. You can access this for your Google, Microsoft, or Yahoo Japan Ad accounts.

On the top right corner of the tool, you have the option to download the image, a CSV file for a Portfolio with up to 1000 rows, and export to an Optmyzr sheet.