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Social Tools in Optmyzr

Written by Radhika Shenoy
Updated over a week ago

Optmyzr continues to expand its capabilities to support more advertising platforms. As part of this evolution, Facebook/Meta Ads management tools are being integrated into Optmyzr so that users can manage Social campaigns alongside their Search campaigns within the same platform.

If you currently manage Facebook/Meta Ads through Optmyzr, here is what you need to know about the ongoing transition.

Trial period for Social tools until May 31, 2026

To ensure a smooth transition, all users have access to Optmyzr’s Social advertising tools at no additional cost during the trial period, which runs until May 31, 2026.

During this time, you can continue using all Facebook/Meta Ads management tools available in Optmyzr, including dashboards, alerts, insights, and automation features.

How does access to Social tools work?

Optmyzr no longer separates features into different products. Instead, all tools are available within a unified platform experience.

To start managing Social campaigns, simply link your Meta Ads or LinkedIn Ads accounts to Optmyzr in the same way you would connect other advertising platforms, such as Google Ads or Microsoft Ads. Once the account is connected, you can select it from the account selector and use the available tools for that platform.

When working with a Meta Ads or LinkedIn Ads account, the interface will automatically display the tools that support Social campaign management.

What happens after the trial period?

After May 31, 2026, Social advertising spend will simply count toward your total Optmyzr ad spend for billing purposes.

This means you will not need a separate subscription to continue managing Meta Ads in Optmyzr. Instead, the ad spend from your connected Social platforms will be included when calculating your Optmyzr billing tier, along with spend from other platforms such as Google Ads, Microsoft Ads, or Amazon Ads.

All existing dashboards, alerts, automations, and reporting workflows that include Social accounts will continue to function normally as long as those accounts remain connected.

If you’d like to explore more about Optmyzr for Social or discuss your options, our support team is here to help at support@optmyzr.com.

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