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Magic Quadrants for Social - User Guide

Radhika Shenoy avatar
Written by Radhika Shenoy
Updated this week

Magic Quadrants for Social is currently available only at the Account level for Meta Ads.

What is the Magic Quadrants Insight Tool?

The Magic Quadrants Insight Tool helps you visualize and analyze your account’s performance through an interactive quadrant chart. Whether you're exploring campaigns, ad sets, or ads, this tool transforms complex performance metrics into easily understandable visual patterns.

With customizable axes and quadrant labels, you can quickly identify areas of opportunity and growth, allowing you to make informed decisions and optimize your Social campaigns effectively.

Where to Find It in the Optmyzr Tool?

Navigate to 'Audits & Insights' from the tool's left-side menu, and you'll see 'Magic Quadrants' in the list.

Setting up Your Quadrant Chart

  1. Choose a Data Scope:
    Select the scope you want to analyze, such as campaigns, ad sets, or ads.
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  2. Customize Axes:
    Choose from pre-configured metric combinations for the X and Y axes, or select the 'Custom' option to choose the metrics according to your analysis needs.
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  3. Toggle Labels:
    Enable or disable labels to display data points directly on the chart.

  4. Filters and customization:

    Apply filters to narrow down the data by campaign, date range, network, or device.

Interpreting the Insights

The chart is divided into four quadrants:

  • Stars: High performance on both metrics.

  • Potentials: High performance on one metric, with room to improve on the other.

  • Opportunities: Underperforming on one metric but showing potential for growth.

  • Laggards: Low performance on both metrics; may require significant adjustments.

View all entities in a specific quadrant by using the quadrant details view below the chart. You can also hover over any data point to see detailed performance metrics.

Currently, the Magic Quadrants Insight Tool is limited to analyzing the top 100 entities (ranked by cost) within the selected scope.

By leveraging the Magic Quadrants Insight Tool, you can turn raw performance data into actionable strategies, helping you drive meaningful improvements in your advertising campaigns.

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