Most data in Optmyzr is in real-time. It was technically challenging to build a fast, real-time optimization system (that also has to work for some of the world’s largest advertisers), but we didn’t think you’d be happy waiting 6 hours or more for data to be updated, so we made it real-time. There are a few overview pages where we cache data. 

We provide a variety of training sessions at no additional cost, including 1-on-1 calls, webinars for new users, webinars to introduce new features, contextual videos, and self-paced courses on YouTube.

Our support team is ready to answer any question via email, and since we have teams on 3 continents, we almost always have someone online - even on weekends! For more complex questions and periodic training, you can request a call where we’ll share our screen or request to look at yours.

We currently offer a consulting service that is focused on boosting your use of Optmyzr to help you make the most from your subscription. You can read the details of this here. We also do a lot of thought leadership by writing for Search Engine Land, speaking at conferences, doing podcasts with Microsoft, and hosting webinars with Google to share what we learn so that the entire PPC industry can benefit.

Once you’re happy with a proposed optimization to your account, you click a button and the changes instantly start transmitting to the engines. Those changes are live in your account as quickly as their API is able to receive them. For all intents of purpose, this means your changes are live in your account as soon as you submit them.

All the changes you make in Optmyzr will be kept in your Google Ads account even if the trial ends. If you'd like to undo these changes, you can do so from your Google Ads account in "Change History". However, features such as reports, or enhanced scripts, will not work once your trial ends and your account is deactivated. 

Connecting accounts from Google Ads, Microsoft Ads, Facebook Ads, Google Merchant Center, or Google Analytics is as simple as clicking a button on the respective engines’ authorization page to grant access to Optmyzr. This process takes less than 15 seconds and only has to be done once. You can even connect multiple accounts per engine which is super useful if you have to do an account audit for a PPC account that isn’t connected to your MCC.

Yes, you can bring as many or as few of the accounts associated with your username with the engines into Optmyzr. That means you can control your monthly cost for Optmyzr.

We frequently hear from our users that our tools are very easy to learn. That said, we’re building Optmyzr for PPC experts so if you’re new to PPC, you’ll want to ask us for a little extra help at the start.

Optmyzr is a Premier Google Partner. Besides that, one of our co-founders was a long-time Googler and we maintain excellent relationships with all our partners, including Google and Microsoft. We even co-hosted an educational Google Ads Scripts session with Google’s Product Manager for Scripts at the Pubcon conference.

You can keep up with Optmyzr product updates by subscribing to our newsletter on this link.

You can also review the latest release updates by clicking on the speaker icon on the top right side, or you can access What's New with Optmyzr on this link. Don't forget to check our Youtube Channel for PPC-related content such as the Learn with Optmyzr session!

If you are a paid customer, you can reach out to support@optmyzr.com if you are interested in getting updates regarding new features launched every month over email with a simple slide.

We launch new changes every week in response to customer feedback and to support changes in the way the engines (Google, Microsoft, and Facebook) send us their data through the API. Several times every quarter, we introduce entirely new tools to make managing PPC even easier.

Most data in Optmyzr is in real-time. It was technically challenging to build a fast, real-time optimization system (that also has to work for some of the world’s largest advertisers), but we didn’t think you’d be happy waiting 6 hours or more for data to be updated, so we made it real-time. There are a few overview pages where we cache data.

Optmyzr pioneered scripts-based tools for Google Ads but we provide much more than just that. In fact, most of our tools are API-based and have modern, easy-to-use interfaces. Our scripts library uses patent-pending technology to make Google Ads Scripts completely accessible to any advertiser without writing a single line of code.

Optmyzr is built for PPC experts whereas the Google Ads interface is built for anyone who wants to advertise online. As a result, many of the suggestions made by Google may be too basic for advanced account managers. Even when the fundamentals of those suggestions are sound, Google makes it hard to tweak the recommendations to be more in line with your own account management style. Optmyzr’s advanced optimizations are purpose-built for PPC experts who want to implement industry best practices while maintaining control over the final result.

Optmyzr always puts advertisers’ needs first whereas Google also has to keep the users of its search engine happy. Our optimizations streamline industry best-practice principles of account management. For example, Optmyzr makes it very easy to build SKAGs (single keyword ad groups) which give advertisers more control but which are not something Google would encourage all its users to do.

Once you’re happy with a proposed optimization to your account, you click a button and the changes instantly start transmitting to the engines. Those changes are live in your account as quickly as their API is able to receive them. For all intents of purpose, this means your changes are live in your account as soon as you submit them.

If your offline conversions have already been added to Google Ads, you won't need to connect them to Optmyzr because we pull the information from Google Ads through the API, so the offline conversions will be imported automatically into Optmyzr.

These conversions will be available in All Conversions across the Optmyzr interface, and you will be able to display data separately for them on the Conversion Type widget in Reporting.

Note: If you haven't yet connected your offline conversions to Google Ads, you can do it here.