Optmyzr labels allow you to organize campaigns in your Google Ads or Microsoft Ads or Amazon Ads, or Facebook Ads accounts.
They are only visible in Optmyzr and cannot be accessed on any of the ad platforms. They do not make any changes in any platform as this can only be used for campaign segmentation purposes in Optmyzr.
You can access the Manage Optmyzr Labels feature from the Activity Dashboard -> Optimizations -> Utility Tools -> Manage Optmyzr Labels or directly through this link, to create and manage Optmyzr labels.
Using Optmyzr labels you can:
Report on multiple campaigns or on multiple labels (Optmyzr, Google Ads, and Microsoft Ads labels) using the Campaign Selector widget and/or the Labels widget.
Optimize a label selection at a time in any of the optimizations.
Optmyzr labels can be overwritten but not deleted. If you need to tag campaigns and have the information available on Google Ads, we recommend you to use Google Ads labels. Currently, Optmyzr supports only campaign-level labels.
Google Ads Labels
Labels created in Google Ads can help you organize the elements in your account into groups so you can quickly filter and report on the data you are interested in.
You can manage them directly in your Google Ads account and once created, they will be immediately accessible in your Optmyzr account across all the tools.
Microsoft Ads labels
You can view all the labels that are created in your Microsoft Ads account in the reporting tool and other tools. You can also filter and run reports on your labels to get the data that is most meaningful to you.