Optmyzr labels allow you to organize the Campaigns in a Google Ads account. Optmyzr labels are only visible in Optmyzr and cannot be accessed in Google Ads. They do not make any changes in your Google Ads account as this can only be used for campaign segmentation purposes in Optmyzr.
You can access the Manage Labels feature from the Activity Dashboard or directly through this link, to create and manage Optmyzr labels.
Using Optmyzr labels you can:
Report on multiple campaigns or on multiple labels (Optmyzr and Google Ads labels) using the Campaign Selector widget and/or the Labels widget.
Optimize a label selection at a time in any of the optimizations.
Optmyzr labels can be overwritten but not deleted. If you need to tag campaigns and have the information available on Google Ads, we recommend you to use Google Ads labels. Currently, Optmyzr supports only campaign level labels.
Google Ads Labels
Labels created in Google Ads can help you organize the elements in your account into groups so you can quickly filter and report on the data you are interested in. You can manage them directly in your Google Ads account and once created, they will be immediately accessible in your Optmyzr account.