What is the Account, Ad Group, and Campaign Level Quality Score?

In your Google Ads account, you can only see Quality Score for a keyword level. It becomes difficult to scrutinize each and every keyword and decide which part of the account needs to be optimized first.

This is why the campaign and ad group level Quality Score you see in the Optmyzr's Quality Score Tracker is so useful. It is a weighted Quality Score calculated based on individual keyword Quality Scores and the number of impressions the keywords in the ad group and campaign received. 

It is a good indicator of the collective health of keywords and gives you an idea of which campaigns/ad groups need to be optimized on a priority. Account level Quality Score also gives an idea of the general health of your account and is calculated in a similar manner.

What does "Ad Groups to be Optimized" mean?

Optmyzr recommends Ad Groups which have a Quality Score of less than 6 and are accruing a relatively high cost (>0) to be optimized. In the table, the ad groups are arranged in descending order of cost. 

Can I save the Campaign Level Quality Score for future reference?

Yes, you can also download the campaign level Quality Score as CSV file on the upper right side of the tool. 

What does "Impressions by Quality Score" mean?

The impressions by Quality Score graph shows the impressions of keywords for each Quality Score from the first day in the date range from which Optmyzr started tracking Quality Score. 

Shouldn't the total QS of a keyword be the average of the three Quality Score factors?

The overall account Quality Score is not an exact average of the three QS components (Expected Clickthrough Rate (CTR), Ad Relevance and Landing Page Experience), as the exact weight of each component is unknown. Brad Geddes wrote an article that estimates the exact weights, and while the formula is not 100% accurate, it gives a very good approximation. Each of the QS components are indicators of which elements need to be optimized to improve the overall Quality Score. 

How are the Quality Score components calculated?

The Quality Score at the keyword level is retrieved directly from your Google Ads account. The QS at other levels (account, campaign, and ad group) are calculated by Optmyzr using a weighted average based on the number of impressions from Google Search on all devices.

Quality Scores for the 3 sub-components don't get a numerical value in Google so we've assigned one to make it possible to calculate the scores at the ad group, campaign, and account level. 

Here is how we translate Google's score for a Quality Score sub-component like Landing Page Quality, Expected CTR and Ad Relevance to a numerical value:

  • Below average = 2
  • Average = 6
  • Above average = 10
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