My Conversions data in the Geo Heatmap tool doesn't match with Google Ads reports.
Google has different ways of reporting data depending on the targeting settings in your campaign:
- What triggered your ad (geographic): Shows your customers' physical locations, or locations that they had shown interest in through searches or content they had viewed.
- Where your users were (user locations): Shows only your customers' physical locations, regardless of any locations they may have shown interest in.
Optmyzr's tools (like the Geo Heatmap tool) show data that is available in the first category (Geographic Data/Area of Interest) and this is the data we're getting from the Google Ads API. This can cause a discrepancy in the conversion data available between the Optmyzr tool and Google Ads Reports.