The Hour of Week Analysis tool aggregates hourly performance data and allows you to see which day of the week and hour of the day gets you the highest traffic and conversions/sales. Based on this data, you can increase bids for the time slots that are most profitable.
Is it possible to export the data from the tool?
Yes, you can download the report in a CSV format to analyze the data in Excel.
Can I use this data to set hourly bid modifiers?
Yes, you can use the Hour of the Week Bid Modifier optimization to do this.
Which time zone does the tool use?
The Hour of Week Analysis tool uses the time zone set in your Google Ads account.
Which day marks the start of the week in Hour of Week Analysis?
For this insights tool, the week begins on Sunday.