This tool analyzes the search terms report from your Google Ads, Microsoft Ads, and Yahoo Japan Ads accounts. It identifies individual words that are part of the search queries and are not performing well. It recommends adding them as negative keywords because they may not be relevant to your account. 

With the Negative Keyword Finder, you can:

The tool simplifies how you find and apply negative keywords, helping you maintain cleaner traffic and make more efficient optimization decisions.

The system analyzes the search terms report in your account, breaks it down into single words, and aggregates data for them. 

You can view the search terms of which the suggestion was a part and choose to add the single word as well as the search term as a negative keyword to a shared negative list.  

The default settings for the suggestions are a 90-day date range, and the Turbo Mode is disabled. The "Last 14 day changes" option means it won't show you the negative keywords that were applied through the tool in the last 14 days. This is also set to "Hide" by default. If you want to see the full list of suggestions, you can unselect this option.

You can select the suggestions that you would like to add as negative keywords and add them to the shortlist. This list can be uploaded to Google Ads with a single click through the Optmyzr interface.

Single words are in bold, and underneath them are the terms that have included that word. Next to each, you'll see the impressions received, clicks, CTR, cost, Avg. CPC and Conversions.

When adding the negative keywords, you can choose the match type the keyword will have. By default, the match type for both the individual keywords and for the exact query is "Phrase". You can also edit the keyword by pressing directly on it.

The bin symbol lets you archive the suggestions, and if you choose this option, you won't see it again in the list.

Note: You can select multiple suggestions to bulk archive or bulk change match type.

You can choose to add individual words or the complete search query that included the word to the shortlist. When selecting the option to archive the keyword, you can also set the default to "do not ask again".

Once reviewed and selected, simply click on 'Review And Upload' to upload the negative keywords to your Google Ads account. You will be prompted to choose the shared negative list to which you want to add the negative keywords.

You can also choose to download these suggestions in CSV format, as well as a copy of the previously Archived Suggestions. 

New negative keywords can be added to an already existing shared negative list, or you can create one for it.

Once you've added the name, you'll need to select the campaigns you'll include in the list.

Select the "Account Negative" option to add the suggestions as negative keywords at the account level.

In case you don't see suggestions in the optimization, you can enable the Turbo Mode. This will lower the data thresholds the system uses, allowing you to see more search terms. 

Note: This feature is not available for Microsoft Ads accounts. 

You can check some frequently asked questions here, and you can read about troubleshooting questions here.

Sometimes, you may not see enough suggestions due to high data thresholds, especially in smaller or newer accounts.

Optmyzr’s Negative Keyword Finder helps you lower these thresholds. You can enable Turbo Mode and uncover additional search terms that may be wasting spend.

Including more data leads to more suggestions. This naturally leads to finding additional (previously hidden) inefficiencies.

Your campaign can spend its budget on search terms that never convert. This often happens when broad or phrase match keywords trigger loosely related queries.

The core purpose of the tool is to identify non-performing or irrelevant search terms.

If you continue spending on irrelevant terms, it directly leads to wasted budget.

The tool helps you quickly identify such irrelevant words within search terms and recommends them as negative keywords. By reviewing these suggestions and adding them to a shared negative list, you can prevent your ads from showing on low-intent queries and improve overall budget efficiency.

Using incorrect match types for negative keywords can either block too many queries or fail to block enough.

Match type directly impacts how broadly negatives apply and how much traffic gets blocked. Since the tool allows editing match types before upload, it gives granular control over targeting behavior.

You can precisely control how aggressively you want to filter traffic, helping you maintain the right balance between reach and relevance.