What Is It?
The Pause Non-Conversion Keywords tool helps you find keywords that have received enough traffic but have not converted during a selected date range. You can choose to pause these keywords to reduce cost and increase ROAS.
The system recommends the keywords by taking into account the statistical significance of the data. For each campaign, Optmyzr will estimate how many clicks it takes before you would expect a conversion. The suggestions will show keywords that have received more than enough clicks but have not converted.
Why Use It?
You can use this optimization to:
Optimize or pause keywords that have not converted in the last three months (or the date range you've selected in the optimization) and that haven’t converted in the last 365 days.
Investigate keywords that have a high CTR and high Bounce Rate, as this means that the keyword is relevant to the ad, but the landing page is probably not correct.
How to Use It?
Parameters
To begin with, select the campaigns where you want to look for non-converting keywords and the data range you want the optimization to take into consideration when displaying the results.
The Turbo Mode is disabled by default. You can choose to enable it to display every keyword that received more than 20 clicks and did not convert during the selected date range.
Filters
You have three options for filtering the suggestions:
Conservative: keywords should have more clicks before suggesting them to be paused.
Default: keywords should have received just enough clicks.
Aggressive: keywords with fewer clicks are also recommended.
Metrics
You can also select the metric columns you want to display.
Applying Changes
Once you have reviewed the suggestions, select the ones you want to pause, and click on "Pause Selected Keywords."
Add Keywords to Notes
If you want, you can add the non-converting keywords to notes. Once you add the selected words to notes, you can export them to a CSV file and review them later.
You can read about troubleshooting questions here.
Use Cases
Investigate Keywords With High Engagement but Poor Landing Page Performance
Problem: A keyword may receive a high click-through rate, which indicates that users find the ad relevant, but it may still fail to convert because the landing page does not meet user expectations.
Solution: You can review the suggested keywords along with additional metrics such as CTR and Bounce Rate. If a keyword has high CTR but also a high Bounce Rate, it may indicate that the landing page experience is not aligned with the user's intent.
Demo Video