Pause Non-Converting Keywords - User Guide
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

On this page:

What does it do?

This tool helps you find keywords that have received enough traffic but have not converted during a selected date range. You can choose to pause these keywords to reduce cost and increase ROAS. 

How does it work? 

The system recommends the keywords by taking into account the statistical significance of the data. For each campaign, Optmyzr will estimate how many clicks it takes before you would expect a conversion. The suggestions will show keywords that have received more than enough clicks but have not converted. 

Why should you use it?

You can use this optimization to:

  • Optimize or pause keywords that have not converted in the last three months (or the date range you've selected in the optimization) and which haven’t converted in the last 365 days.

  • Investigate keywords that have a high CTR and high Bounce Rate, as this means that the keyword is relevant to the ad, but the landing page is probably not correct.

How to use it

1. Parameters

To begin with, select the campaigns where you want to look for non-converting keywords and the data range you want the optimization to take into consideration when displaying the results. 

The Turbo Mode is disabled by default. You can choose to enable it to display every keyword that received more than 20 clicks and did not convert during the selected date range. 

2. Filters

You have three options for filtering the suggestions:

  • Conservative: keywords should have more clicks before suggesting them to be paused.

  • Default: keywords should have received just enough clicks.

  • Aggressive: keywords with fewer clicks are also recommended.

3. Metrics

You can also select the metric columns you want to display.

Applying Changes

Once you have reviewed the suggestions, select the ones you want to pause, and click on "Pause Selected Keywords."

Add Keywords to Notes

If you want, you can add the non-converting keywords to notes. Once you add the selected words to notes, you can export them to a CSV file and review them later.

You can read about troubleshooting questions here.

Demo Video

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