Why doesn't Keyword Lasso recommend search terms with more than 5 words?

Keywords longer than 5 works almost always end up as low search volume keywords (as in the image below), so the Keyword Lasso will prioritize suggestions that are likely to have a better performance.

What is the bid for new keywords added through the Keyword Lasso?

The search terms that get added as new keywords take the bid of the keyword they matched to (the keyword that triggered the search term). This is because if they default to the ad group bid, the traffic may be significantly reduced, and they will not get even as much traffic as they used to as search terms.

Do I need to check if the search terms are already in my account?

The Keyword Lasso automatically checks if a search term is already present in your Google Ads account and doesn't recommend adding it. This is to prevent you from adding duplicate keywords. You can choose to add all the suggested search terms or choose a few and apply changes.

How are the ads selected, when creating a new ad group or SKAG?

The Keyword Lasso suggests adding relevant search terms as keywords in the ad group they were triggered in. When you add them and choose to create new ad groups or a SKAG, they will take on the text ads from the ad group that triggered the suggestion.

If search terms from across different ad groups are combined into the same new ad group, the ads from the ad group with the highest CTR are copied.

The reason we chose this methodology was so you could create ad groups with good ads very quickly and easily. You can also label keywords that are added through the Keyword Lasso and change the ads in Google Ads Editor or directly in the Google Ads interface.

What is the final URL for new keywords?

Newly added keywords will have the same keyword final URL as the keyword they matched to (the keyword that triggered the search term).

Why can't I request a policy exemption for SKAGs (Single Keyword Ad Groups)?

The inability to request a policy exemption for SKAGs (Single Keyword Ad Groups) stems from the lack of detailed error information from the API during SKAG creation. This makes it challenging to pinpoint specific policy violations necessary for exemption requests.

This limitation applies even if only one keyword requires SKAG creation while other operations involve normal keyword additions. As a workaround, it is advisable to keep SKAG applications separate from regular keyword additions, should the need arise to request a policy exemption for any of them.