The Keyword De-Duper™ optimization helps you find duplicate keywords in your Google Ads account, within the same campaign or across campaigns, and recommends which ones you should keep and which ones you should pause. Duplicate keywords that are present more than once in the same account end up competing against each other and thus dividing the traffic.

It finds absolute duplicate keywords in your Google Ads account, both within and across campaigns. The system analyzes the data and then suggests the best-performing duplicate keyword to keep.

With this tool, you can:

The system uses an algorithm to analyze the data and performance to find which of the duplicates performs better and suggests keeping them and pausing the other ones.

To make sure it suggests exact duplicates (same network targeting and same match type), our system checks for campaign settings like target networks, advertising channels, language, location, age range, carrier, operating system version, mobile device, gender, proximity, platform, and ad schedule. It does not take audience segments such as interests, affinity audiences, or custom segments into account when determining duplicates.

If the same keyword is present in two campaigns (for example, one targeting the US and the other targeting Australia), the system will not consider it a duplicate.

You can choose to use one of two modes, Basic and Advanced:

Select the keywords you want to keep and press Apply Changes. The system will keep the selected keywords and will automatically pause the rest.

If you need to export the suggestions, you can download a CSV file or a Google Ads Editor file.

We recommend using this optimization every two weeks (14 days). In case you add keywords more regularly,  you should run it more often. 

You can read about troubleshooting questions here.

Note: The suggestions by Optmyzr only show duplicates that have had at least one impression. 

Account Clean Up Post Keyword Addition

Problem: If you regularly add new keywords while expanding campaigns, you may unintentionally create duplicates over time.

Solution: You can run the Keyword De-Duper™ every two weeks or more frequently if you add keywords often. The system automatically scans your account and surfaces duplicate keywords that have already received impressions, ensuring that the recommendations are based on real data.

Quickly Apply or Export Duplicate Keyword Recommendations

Problem: After identifying duplicate keywords, implementing changes manually across multiple campaigns can take significant time, especially in large accounts.

Solution: After reviewing the suggestions in Keyword De-Duper™, you can select the keywords you want to keep and click Apply Changes. The system will automatically pause the remaining duplicates.

This streamlined workflow helps you resolve duplicate keyword issues faster while maintaining control over the final changes.