Why aren't I seeing any suggestions in the First Page Bridger Optimization?

This optimization suggests increasing bids for keywords that have bids slightly below the required first-page bid and have a good quality score. There are a few reasons because of which the tool may not be showing any suggestions: 

  • No keywords match the selected criteria and filter level. 

For example: if the filter level is set to 'Conservative', then you'll only see keywords that have a Quality Score of 7 or more and their current bid is 20% less than the first-page bid.

  • All the campaigns are paused - the system only shows suggestions for active campaigns and ad groups. 

Why aren't all the keywords below first page search results recommended?

The First Page Bridger shows keywords that have bids slightly below (around 20%) the required the first-page bid, and which have a good quality score. It doesn't show all the keywords that are currently below the first-page bid, it only shows the keywords that would have the highest impact with a minimal increase in bid. 

For example, if there is a keyword with a Quality Score of 4 that has a bid of $1.00 and the first-page bid is $2.00, then the system won't show it as a suggestion because it has a low Quality Score and would need a 100% bid increase to reach the first page. However, if there is a keyword that has a Quality Score of 8 with a bid of $1.00 and the required first-page bid is $1.10, the system will show it as a recommendation. 

This is because, with a small increase in the bid (max CPC), the keyword has a very good chance of showing in a good position on the first page.

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