What is It?
Optmyzr Express shows you optimization suggestions across accounts. It is designed to work as a to-do list for your Google Ads, Amazon Ads, Microsoft Ads, and Yahoo Japan Ads accounts - you can breeze through multiple optimization tasks in minutes! Going through Optmyzr Express is like going through your email inbox every morning.
Why Use It?
Optmyzr Express tool lets you:
Save time: Review and act on prioritized optimization suggestions across multiple accounts in one place, instead of manually auditing each account.
Structure your optimizations: Use a simple, task-based structure to review recommendations and complete optimization tasks efficiently.
Take faster action: Apply, snooze, or archive suggestions instantly, allowing you to make changes quickly without navigating multiple platforms.
Manage efficiently at scale: Streamline your optimization workflow and rely on regularly updated suggestions to improve performance without constantly analyzing raw data.
Improve performance: Pause low-performing ads, exclude ineffective placements, and fix budget or bidding limitations to focus spend on what works.
How Does It Work?
By default, it will load all suggestions for all accounts. From the menu on the left, you can choose to filter the suggestions by type and by the accounts you want to view them for. It is possible to choose specific accounts by name or starred accounts or you can choose to view suggestions for all linked Ads accounts.
Optimization Suggestions
The suggestions for each task are based on pre-defined algorithms. You can hover over any text with a dotted underline to get more information on why the suggestion was made.
Each optimization has an 'Apply' button that applies the changes to your Ads accounts, and a 'Snooze' button that lets you snooze it for a day, a week, a month, or a year. All snoozed suggestions can be reviewed and enabled by clicking the 'Enable Suggestions' button on the top right.
Only suggestions that are selected are applied, and there is an option to archive individual suggestions as well (will show on hover next to the checkbox). The archive button permanently archives suggestions you don't want to see.
For example, if the system recommends adding a search term as a keyword and it is a keyword you never want to add, archive it so you stop seeing it as a suggestion.
Date Ranges Used for Optimization Suggestions
Age Range Bid Adjustment: Last 90 days
Push Keywords to First Page: Last 30 days
Add New Keywords: Last 90 days
Gender Bid Adjustments: Last 90 days
Pause Low Performing Ads: Last 30 days
More Traffic for Converting Keywords: Last 30 days
Why don't I see any suggestions in the Dashboard?
If you aren't seeing any suggestions in the account dashboard sidebar, it can be for one of two reasons:
Optimization suggestions were recently applied to the account.
There is not enough data yet to show significant suggestions.
Use Cases
Preventing Loss of Valuable Traffic
Problem: You add negative keywords to avoid irrelevant traffic, but sometimes that can block your active keywords. This can happen when you use shared negative lists or make bulk updates, causing your ads to stop showing for relevant, high-intent queries without you realizing it.
Solution: This tool helps you identify conflicting negative keywords across ad groups, campaigns, shared lists, and account-level negatives in one place.
With the tool, you can:
Remove the negative keyword
Pause the affected keyword
This helps you recover lost impressions, protect valuable traffic, and maintain better control over your keyword strategy.
Using the Most Useful Google Recommendations
Problem: Out of all the Google-recommended optimizations, you may struggle to evaluate which ones are actually useful. Applying all recommendations blindly can increase costs or impact performance, while reviewing each one manually takes time.
Solution: Optmyzr Express analyzes these recommendations and shows you the best and most useful ones.
Budget Suggestions: Our system calculates the predicted changes in cost, conversions, and cost/conv. to help you make a decision.
Keyword Suggestions: Optmyzr also analyzes the recommended keywords and shows you keywords with good enough CTR.
Handling Underperforming Ads
Problem: Your ad group can have multiple ads, out of which many consistently underperform while still receiving traffic. Without clear visibility, these ads can dilute overall performance.
Solution: The tool takes away the manual task of analyzing, comparing, and identifying low-performing ads.
Optimizations in Optmyzr Express help you focus traffic on winning ads and improve overall ad group effectiveness.
Pause Low-Performing RSAs: Compare RSAs in an ad group and ensure the winning RSA gets more traffic.
Pause Low-Performing Ads: Gives suggestions for ETAs or Dynamic Ads in an ad group that is not performing well compared to other ads in the same ad group.
Demo Video