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Optmyzr Express shows you optimization suggestions across accounts. It is designed to work as a to-do list for your Google Ads, Amazon Ads, Microsoft Ads, and Yahoo Japan Ads accounts - you can breeze through multiple optimization tasks in minutes! Going through Optmyzr Express is like going through your email inbox every morning. 

By default, it will load all suggestions for all accounts. From the menu on the left, you can choose to filter the suggestions by type and by the accounts you want to view them for. It is possible to choose specific accounts by name or starred accounts or you can choose to view suggestions for all linked Ads accounts. 

The suggestions for each task are based on pre-defined algorithms. You can hover over any text with a dotted underline to get more information on why the suggestion was made. 

Each optimization has an 'Apply' button that applies the changes to your Ads accounts, and a 'Snooze' button that lets you snooze it for a day, a week, a month, or a year. All snoozed suggestions can be reviewed and enabled by clicking the 'Enable Suggestions' button on the top right.

Only suggestions that are selected are applied, and there is an option to archive individual suggestions as well (will show on hover next to the checkbox). The archive button permanently archives suggestions you don't want to see. 

For example, if the system recommends adding a search term as a keyword and it is a keyword you never want to add, archive it so you stop seeing it as a suggestion. 

If you aren't seeing any suggestions in the account dashboard sidebar, it can be for one of two reasons: