What is it?
The Shopping Attribute Bidder tool provides a more flexible way to manage shopping bids. It lets you aggregate data using attributes from the product feed and is not limited by the structure you have in the shopping campaign.
For example, you can aggregate data by color, size, price, group ids, and more.
Even if you haven’t used an attribute as part of your product group structure, you can still see how it impacts ad performance. If you’re using groups of individual products (GRIP structure), you can even turn the insight into an intelligent optimization by letting Optmyzr find all the product groups whose bids need to be changed, because they contain products that have the desirable attributes.
Why should you use it?
The Shopping Attribute Bidder tool allows you to:
Aggregate and review data for attributes that can not be used to create product groups in Google Ads. For example, you can view performance by item group id, color, sale price, and more.
Change bids for product groups that advertise the same product but with different attributes, like size and color.
Don't worry about restructuring shopping campaigns based on performance because this optimization aggregates data and enables you to achieve the same results.
Basic Requirements
One item per product group or ad group.
To use the Shopping Attribute Bidder, the shopping campaign needs to have a structure where each item ID has its own product group or ad group. This is the lowest level at which the feed can be split and enables us to aggregate data at any level. To set up this structure, you can use one of the following options:
Use the Shopping Campaign Builder to create one product group or one ad group per item ID. It takes less than five minutes!
Use GRIP Structure tool to convert existing shopping campaigns into the GRIP (Group of Individual Products) structure without losing historical performance data.
Getting Started
Select the shopping campaign you want to get information for, and select the date range. You can select multiple campaigns from the same feed to be considered in the analysis. Custom Date ranges are also available.
If your merchant feed has not been recently synced, you’ll need to re-sync it to Optmyzr so we can get the most up-to-date version of the feed.
Note: The Bids by Attributes tool only shows product groups for which bids can be changed. These are products that have their own product group. The lowest level at which a bid can be set.
Select Attributes
Select the attributes you want to aggregate data by.
Select Optimization Strategy
Show All: All active product groups irrespective of performance.
ROAS < 100%: All product groups with less than 100% return on ad spend (ROAS).
ROAS > 100%: All product groups with more than 100% return on ad spend (ROAS).
Custom Strategy: Create your own custom filters and save them as optimization strategies.
Reviewing Results
Review performance data aggregated by attributes like color, age, gender, etc, and set bids for selected product groups. You can also change the attributes selected for aggregating data.
Sorting Results
You can sort the table for any metric by clicking on it, and easily identify the Brand with the highest ROAS or category with the most clicks.
Sorting will also work when you do 2-level aggregation, for example, if you aggregate performance for Brand > Product Type → and sort for ROAS, you'll see the Brand + Product Type combination that is getting the highest returns.
When you have reviewed the changes, press Apply Bid Changes to upload them to Google Ads.