What is it?
The Product Group Refresher helps keep Google Ads Shopping campaigns in sync with the merchant feed. It can run on all ad groups in the campaign together, which makes it much more efficient to use when you have many ad groups.
How does it work?
The system first detects the structure or format in which ad groups and product groups were created in the campaign.
It then finds all the new products in your feed which don't have any product groups created, and recommends creating new product groups or ad groups for them based on the existing campaign structure.
It also finds product groups that are no longer present in the feed and suggests removing them.
These suggestions can be applied with a single click directly to Google Ads.
The Product Group Refresher only recommends product groups when the associated 'Everything Else' group is included. If it is excluded, the tool will ignore new products that were added to the feed under that split because the assumption is that anything that falls into 'Everything Else' should not show ads.
Note: If the system can't find a well defined consistent structure in the Shopping Campaign, it won't be able to recommend how the new products should be split out into product groups.
How to use it?
Before you start using the optimization, we recommend re-syncing your shopping feed in Optmyzr on the 'Manage Merchant Feeds' page. This will allow Optmyzr to get the latest state of the feed to compare against the shopping campaign.
After re-syncing your feed, select a shopping campaign from the campaign tree on the left. This will run the refresher on all active ad groups in the campaign and show results.
By default, the new product groups and ad groups created will inherit the bids from their respective level at Everything Else node. You can choose to overwrite the bids using the "Set Bids for Selected".
To do so, review the product groups to be added (Additions), select the ones you want to change bids for, and press "Set Bids for Selected". This specifies that only the new additions will get these new bids.
You can read about troubleshooting questions here.
The Shopping Refresher can be automated to run on a schedule, allowing you to re-sync your feed automatically.