What does it do?

The Keyword Match Type Report script can be used to view distribution of keywords by match type (Exact, Phrase, Broad) in your Google Ads account. It allows performance comparison for the match types by looking at aggregate impressions, clicks, cost, CTR and conversion data for each match type and lets you know how well your strategy is performing. It creates a new Google Spreadsheet that contains a table with all the results as well as a chart of how the different match types perform.

Why should you use it?

  • Find accounts that are not using a good mix of keyword match types. For example, if all keywords are broad match, the account could probably benefit from the addition of other match types.
  • If exact match type is working very well, then broad match type for this particular keyword can also be experimented with.
  • Compare the performance of exact match keywords to broad match keywords to help you find the correct bid when you add new keywords of a particular match type to the account. For example, if you know that exact match keywords convert at twice the rate of broad match keywords, you might want to bid twice as much for an exact match as for a broad match.

You can read more about the match types here

How does it work?

Choose the account you want to run the script in and go to the All Enhanced Scripts page. The script lets you set basic and advanced settings. 

You can either create a new setting selecting 'Create new setting' or 'Copy setting from an existing account'. To create a new setting, follow the steps below.

Setting Name

Enter the name you want to give the setting. You can have multiple settings for the same script, and you can choose to pause and enable these settings as you wish. 

For example, categorize campaigns based on the products in the campaigns.

Email Addresses To Notify

The script can send an automatic email after it finishes running. If you would like to send the notification email to multiple people, you can enter their emails in the 'Email Addresses To Notify' setting and they will be notified. Multiple email addresses can be entered using a comma separated list.

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