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Enhanced Scripts for Google Ads
Pause Keywords with a Low Quality Score
Pause Keywords With A Low Quality Score (Deprecated) - User Guide
Pause Keywords With A Low Quality Score (Deprecated) - User Guide
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

This script finds keywords that are below a certain Quality Score threshold in Google Ads and pauses them. You can also choose to only get a report and not pause the keywords. 

Basic Settings

  • Pause If Quality Score Lower Than Minimum Qs: If you want to pause keywords that are below the specified QS, select this check box. Otherwise, the script will create a report.

  • Spreadsheet URL: The report generated by the script can go into an existing spreadsheet. If you have a spreadsheet, enter the URL in this field. Otherwise, leave at NEW to generate a new spreadsheet.

  • Range for date: Date range for additional metrics that are shown in the report. The Quality Score is for the current date, as Google Ads doesn't have historical data.

  • Minimum Quality Score: In this field specify the Quality Score threshold below which keywords should be paused.

  • Email Address: Email addresses that should receive a notification with the spreadsheet link after the script runs.

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