On this page:
- Getting Started
- Choose a Merchant Feed
- Select Campaign Type
- Define Campaign Settings
- Choose the Structure
- Set Budget and Bidding Strategy
- Review the Structure
- Preview and Apply
- Preview Video
The Shopping Campaign Builder 2.0 can be used on existing shopping campaigns or can create new shopping campaigns. The wizard will guide you through the process of setting up the campaigns. If you choose to work on an existing campaign, the wizard will take you directly to step 5 in the process.
Choose a Merchant Feed
On the next screen the tool will show you all the shopping feeds you have linked to Optmyzr and are available to use in that particular account. You can select one of the feeds shown or, link a new one.
Select Campaign Type
In the third step, you can select the type of shopping campaign you want to create - standard shopping campaign or smart shopping campaign. The flow for creating a smart shopping campaign will be different from that of creating a standard shopping campaign. This is because smart shopping campaigns have fewer controls.
Define Campaign Settings
In the fourth step, the wizard will ask if you would like to create one campaign or multiple campaigns. If you choose to create multiple campaigns, you can choose the attribute you want to use to create multiple campaigns like brand, Google category, product type, etc. In the screenshot below, we've chosen to create multiple campaigns by Brand.
Just below the selected attribute, you'll see the number of variations of that attribute and the coverage. The number of variations indicates the number of campaigns that will be created. If coverage is less than 100%, it means that some products in the feed are missing a value for the selected attribute and will not be part of any campaign.
Choose the Structure
In the fifth step, you can select the structure the ad groups and product groups will have inside each campaign. The first level by default will be the level at which ad groups are created and will be the level at which you are creating campaigns (if creating new campaigns).
For example, if you're creating campaigns by brand and leave the selection for the ad group creation strategy to 'brand' then one ad group will be created and product groups will be inside it.
The Shopping Campaign Builder 2.0 also allows you to set up campaigns at a more granular level i.e. at the second level. For example, to build campaigns for each Brand + Product Type 0 combination.
Set Budget and Bidding Strategy
In this step, you can set your bidding strategy (manual CPC or target ROAS). All campaigns will be created as part of one campaign group. The budget is the total budget for all campaigns but is not a shared budget. The number you enter here, will be divided by the number of campaigns and each campaign will get that budget. This budget number is based on the amount of cost accrued by the products in the feed you're using.
Review the Structure
In this step you'll review the campaigns that'll be created, and visualize how many ad groups, products and product groups will be contained in each. The budget and bid can be manually changed here, if required, simply by pressing on the value and making a change.
Every campaign will be enabled by default, though you can choose to pause them individually.
The icon next to "Campaign" will prompt a window to assign naming conventions for campaigns and ad groups.
Preview and Apply
In this final step the system pulls the data from the feed and puts it into the structure you defined. You'll be able to see all the campaigns that will be created and the ad groups and product groups inside them. If everything looks good, you can click on the 'Apply and Refresh" button to upload the changed to Google Ads.
You can also choose to apply the logic and structure once or to apply it and keep it automatically refreshed. If so, you can set the automation frequency before confirming.