Click on the 'Create New Campaign' Button located in the top right corner.

Select the Merchant Feed to associate with the shopping campaigns. Once it's been selected, you have the option to manually resync it to make sure the data is up to date and also see a feed analysis to review all available attributes, amount of variations, and their product coverage.
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You can use the 'Product Selection' option to filter out products from the campaigns by creating rules using the attributes available in the feed. For example, exclude a specific brand. You can add multiple conditions if needed.

Select the type of Campaigns you'd like to create, choose a feed label, and locations to target in the 'Campaign Type' section.
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You can choose to create Google Ad's Standard Shopping Campaigns or PMax Retail campaigns. Or you can go for Optmyzr Smart Campaigns, which are Standard Shopping Campaigns on Target ROAS bidding.

​Note: Optmyzr Smart Campaigns require a minimum of 15 conversions in the last 30 days for the selected merchant feed.

Once you've selected the campaign type, you can proceed to 'Campaign Structure' where you'll be able to specify if you'd like to -
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a. Create a single campaign
b. Multiple campaigns by performance or custom rules (Read more)
c. Multiple campaigns by feed attributes
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and you'll find the option to create single or multiple ad/asset groups. Lastly, you can select at which level you'd like to create the product/listing groups.

In the example below, you'll see that the tool will create multiple PMax Retail campaigns for each Brand + PT0 combination, asset groups will be created at the Custom Attribute 0 level, and finally, Listing Groups will be at the Item ID level. Making the final structure Brand + Product Type 0 + Custom Attribute 0 + Item Id.
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Assets (PMax only) - After having selected a desired structure for your Performance Max Campaign(s), you can proceed to add your assets, if desired, using the 'Assets' section.
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Read more about configuring your assets here.
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The 'Campaign Settings' section gives you the option to modify the naming conventions, budgets, and bidding strategy.
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​Note: If you choose to create your campaigns using performance metrics (ROAS/ Price) or custom rules, you will not be able to see the 'Budget and Strategy' section. Instead, you will be able to edit Daily Budget, Target ROAS, and Ad Group Bid values using 'Advance Settings' or the 'Performance Bucket' column.
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Through the 'Advanced Settings' you'll be able to add Negative Keywords and modify Bids and Budgets for the campaigns you're about to launch.
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​Modify Negative Keywords:
After clicking the "Modify Negative Keywords" button, you'll be able to add negative keywords based on static text or attributes from your feed. This feature helps maintain query-based campaigns or brand and non-branded campaigns.
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To add feed-based negative keywords, simply press '{' and a dropdown will be displayed with a list of available attributes from your merchant feed. The feed-based negative keywords you add here will be automatically updated by the automation process along with ad groups and product groups.
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​Modify Bids and Budgets:

This option will let you preview the number of campaigns that will be created, along with how many ad/asset groups, products, and product/listing groups they'll have. From here, you can modify bids and budgets at the campaign level, and select if you want to create campaigns in a paused or enabled state.
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Once you're ready, you can preview the campaigns and then click 'Save and Apply

The last step before Submitting the changes allows you to specify if you'd like to apply the logic once or apply it and refresh it automatically. When selecting the latter, you'll be able to specify the frequency at which it should be refreshed (daily, weekly, or monthly, Days (days of the week or date of the month,) and the Time Slot when it should run.
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