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If you are creating your Performance Max campaigns using the Shopping Campaign Management tool, you can configure and add assets directly from the interface in a few clicks.
Learn more about the Shopping Campaign Management tool here.
How is this Beneficial?
Creating assets can be a time-consuming task, especially when dealing with multiple asset groups and campaigns. This feature streamlines the process by allowing you to create an asset template. This template will then be used to generate assets for all the asset groups within your PMax campaign.
If you previously defined your campaign structure to create multiple campaigns as a part of the same campaign group, the assets configured here will be applied to all those campaigns as well.
Furthermore, Asset Group level attributes can be inserted into Headlines and Descriptions helping generate unique text assets for each asset group.
How to get started?
While creating your campaign using the Shopping Campaign Management tool, select the 'PMax retail campaign with assets' option in the 'Assets' section after you have defined the structure of your campaign(s). Click on the 'Add Assets' button to open the configuration window.
Assets Template Configuration
The configuration window gives you the ability to set up all the aspects of your assets just like you would be able to do using the Google Ads Platform.
Specify the URL where you want your customers to land when they click on your ad. It's crucial to ensure that the domain of the Final URL matches the one mentioned in the merchant center account otherwise, your ad will be disapproved by Google.
Enter the name of your business or brand. In certain layouts, it may appear in the text of your ad.
Call to action:
You can choose a Call to Action that aligns with your goals, or you can opt for the 'Automated' option, which allows Google to automatically select the most relevant call to action for you.
Add your desired headlines (minimum 3) and long headlines using the side tray.
You have the option to add static values into the fields or use your asset group level attribute to generate unique headlines for each asset group. Learn more about building asset groups here.
Add your static ad descriptions or use asset group level attribute to enable generating unique descriptions for each asset group.
Add Images that will be displayed to potential customers. It is advisable to upload at least two images:
Square format (1:1) - Recommended size: 1200 x 1200
Landscape format (1.91:1) - Recommended size: 1200 x 300
You can also optionally add images in Portrait format (4:5) - Recommended size: 960 x 1200
Add your brand and product logos. You have the option to include up to 5 logos, ideally in a 1:1 aspect ratio. Landscape logos can also be added optionally.
YouTube Videos (optional):
You can also optionally include any videos of your product or brand that you have uploaded to YouTube in order to include them in your ads.