The total amount of money spent running the advertising campaign. Cost is assessed per click or per 1,000 views depending on cost type.

An impression occurs whenever an ad is displayed. The impressions metric is the total number of times your ad has been served to a user.

A click occurs whenever a customer clicks an ad. The clicks metric is a count of how many times customers have clicked an ad.

The ratio of how often customers click your ad when it's shown. We provide you with the CTR for each campaign and keyword. CTR is calculated as clicks divided by impressions.

The average amount that you've paid for an ad click. It's calculated by dividing the total spend by the total number of clicks.

The average cost you pay to deliver 1,000 impressions of your ads.

The number of Amazon orders shoppers placed after clicking your ads. This metric was previously labelled Ad Orders in Optmyzr, and was renamed to align with Amazon's own terminology.

Note: It can take up to 12 hours for your purchase metrics to update. As a result, these metrics may be delayed in the Today date range. We recommend waiting until all purchase metrics are populated before evaluating campaign performance.

Payment failures and orders that are cancelled within 72 hours will be removed from the totals. Learn more about Ad campaign attribution.

Sales is the total value of purchases attributed to your ads. Attribution of the sale depends on campaign and account type. Learn more about Ad campaign attribution.

Ad conversion rate is the ratio of purchases to clicks. For example, if you had 500 clicks and 50 purchases, your Ad Conversion Rate would be 10%.

The advertising cost incurred per ad purchase. Cost of Acquisition = Total Cost / Total Ad Purchases.

Example: If you spent $200 for 10 ad purchases the CPA would be $200/10 for a total of $20.00 per purchase.

A metric used to measure the performance of Sponsored Products campaigns. ACOS represents the ratio of ad spend to advertised product sales. It is calculated as ad spend divided by attributed sales. ACOS is calculated by dividing the total spend by the total sales generated. Learn more about ACOS.

ROAS is the total ad sales divided by the total advertising spend.

New-to-brand metrics describe customers purchasing your brand/product for the first time on Amazon over the past year. These metrics give advertisers the tools to estimate the cost of engaging new customers on Amazon and identify the most efficient channels and tactics to achieve their campaign goals.

Cost-per-click ads that promote individual product listings, appearing in shopping results and on product pages. This is the campaign type most Amazon metrics in Optmyzr refer to by default, including ACoS.

Cost-per-click ads that promote your brand and a selection of products, typically appearing as a banner above shopping results with your logo, a custom headline and multiple products.

Ads that reach shoppers based on their interests and shopping behaviour, both on and off Amazon. Unlike Sponsored Products and Sponsored Brands, Sponsored Display can target audiences as well as products and categories.

Amazon Standard Identification Number — the unique 10-character identifier Amazon assigns to every product in its catalogue. ASINs are how individual products are referenced throughout Optmyzr, including in Rule Engine's Shopping/PMax Products scope.

Alongside keywords, Amazon campaigns can be set to run against product targets (specific ASINs) and category targets (a whole product category). Optmyzr treats these as separate entities from keywords, so a campaign can have both keyword targets and product/category targets running at the same time.

A group of campaigns in Amazon Ads that can share a budget and date range. Portfolios are Amazon's own grouping, set up in the Amazon Ads console. In Optmyzr, you can group and filter campaigns by their Amazon Portfolio in the Campaign Filter View.

Note: Amazon Portfolios are different from Optmyzr Portfolios, which are groups of ad accounts you create inside Optmyzr for cross-account budgets, alerts, and reporting.

Sellers sell products directly to Amazon customers. If you manage your products in Seller Central, you're a seller.

Vendors sell their items directly to Amazon, which then sells them to customers. If you manage your products in Vendor Central, you're a vendor.

The entity ID is a unique identifier for your advertising console account. To find the unique entity ID for your account, follow the steps below: