The Rule Engine for Amazon Ads has some previously created “Instant Recipes”, which focus on certain specific goals, and which have already been configured for use.
On Amazon Ads, the suggested bids come in two forms: suggested range and suggested bid. The suggested range is, as the name states, a range containing minimum and maximum values suggested by Amazon Ads, whereas the suggested bid is a fixed value.
1) Make sure bids are inside suggested range
This recipe sets all bids to be at least the minimum suggested bid, and no more than the maximum suggested bids. Bids already within this range will not be changed.
2) Set bids to suggested bid
This recipe sets the keyword bid to the bid suggested by Amazon.