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The Rule Engine for Amazon Ads has some pre-built strategies that focus on specific goals and have already been configured for use.
Choose the scope you want to create a rule for. You’ll be able to see a list of prebuilt strategies under each. For each strategy, you'll have the option to view Optmyzr's suggestions or get full control over them to make changes.
Pre-built Strategies
Manage Bids
Change bids based on ACoS: Get suggestions to change your bids based on your Target ACoS.
Set bids to reach target ACoS: Use your target ACoS to set the CPC bid using historical sales data for a keyword.
Adjust Bids for Keywords based on ACOS: Get suggestions to increase or decrease keyword bids for Sponsored Products campaigns based on the revenue generated by the keyword in the last 14 days. It suggests gradual bid adjustments based on the ACoS performance.
Adjust Bids for Product Targets based on ACOS: Get suggestions to increase or decrease product target bids for Sponsored Products campaigns based on the revenue generated by the target in the last 14 days. It suggests gradual bid adjustments based on the ACoS performance.
Monitoring and Alerts
Find Campaigns Limited By Daily Budget: Get a report on campaigns that have consistently exceeded 80% of their daily budget over the last 3 days. You can define the ACoS threshold to filter campaigns to focus on profitable ones. This report is particularly useful during product launches or sales events.
Performance Reports
Keyword Report: Get a keyword report for Amazon Ads so you can quickly see keywords with impressions, clicks, and sales, as well as those with no impressions.
Campaign Report: Get a report of all campaigns and see which ones have generated sales, clicks, and impressions
Reduce Cost & Refine Ad Group Targeting
Non-Converting Keyword and ASIN Search Terms: Get suggestions for negative keywords or ASINs for search terms that don't convert after a certain number of advertiser-defined clicks.
Expensive Search Queries: Find expensive non-converting search terms and get suggestions for new negative keywords.
Add New Keywords: Get a report on converting search terms and add them as keywords in your account.