What is it?
The Shopping Campaign Refresher 2.0 helps keep Google Ads Shopping campaigns in sync with the merchant feed.
This tool can run on campaigns previously created with the Shopping Campaign Builder 2.0, as well as campaigns created with other tools.
The Shopping Campaign Builder 2.0 tool, used to create Shopping Campaign structures, allows setting up campaigns at a granular level such as a Brand + Product Type 0 combination. For these cases, the Product Group Refresher 2.0 fully supports refreshing them.
How does it work?
The first step will define whether you work on a shopping campaign created using the Campaign Builder 2.0 or using other means.
The second step will prompt you to select the shopping campaign you want to refresh.
You'll see the details for each available shopping buildout, with the number of campaigns and ad groups included, the merchant feed, hierarchy, structure, and targeted country.
In the next step you'll be able to check the Merchant center linked in case you needed to make any reviews of changes.
This tool will find all the new products in your feed which don't have a product group created yet, and recommends creating new product groups or ad groups for them based on the existing campaign structure. It also finds product groups that are no longer present in the feed and suggests removing them.
The preview changes page will display a detailed list of the campaigns that were created in the previous buildout and under each campaign you'll see the list of ad groups and product groups. The "# Products" to the side of each item will tell you just how many new products will be added on or removed.
The right side panel displays the information for the number of products, campaigns, ad groups, and product groups that were processed. The last two items (products in defined groups and products per product group) will tell you how many new products will be added, as well as the final count. The color legend indicates added products, removals, and both addition and removals.
Once you're done, simply click on the "Apply" button and you'll be good to go!
Note: This tool is in Beta, so kindly check the changes have been properly made in Google Ads. This tool is available upon request.