What is it?
The Shopping Bidder tool makes setting the correct CPC bid for your shopping ads a quick and easy process. It allows you to filter product groups based on performance and lets you increase or decrease bids in bulk. You can use one of the preset filters/strategies or create your own using Custom Filters. By default, the system shows product groups that have a ROAS (return on ad spend) > 100%.
Why should you use it?
You get all the biddable items for your entire account on a single page.
You can filter product groups to see just ROAS positive, ROAS negative, or you can apply a custom filter using your own criteria like clicks, cost, impressions, etc.
You can change bids in bulk for all the items that meet your filter criteria, for example, lower all bids 10% for ROAS negative items with at least ten clicks in the past 30 days.
You can upload any new bid changes directly to Google Ads through the same interface, and with just one click.
Reminder on Ad Group Names
Please note that if the ad groups have a tab in their name (for example "name|name"), the tool will return an error. To avoid this, make sure you check and modify (if necessary) any ad groups with tabs in their names.